Table of Contents
Introduction and Abbreviations
Executive Summary
Market Drivers
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- Government targets for presence of own teeth, with achieved levels, 1998
- Denture-wearing, by gender and age, 1995-99
- Projected change in the age structure of the UK population, 1995-2004
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Market Size and Trends
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- UK retail sales of oral hygiene products, 1995-2000
- Retail sales of oral hygiene products, by sector, 1995-99
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Market Segmentation
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- Retail sales of toothpaste, 1995-2000
- Segmentation of the toothpaste market, by positioning, 1995-99
- Retail sales of mouthwashes and breath fresheners, 1995-2000
- Retail sales of denture fixatives and cleansers, 1995-2000
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Supply Structure
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- Manufacturers' shares in the toothpaste market, 1995-99
- Manufacturer shares of the mouthwash and breath freshener market, 1995-99
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Advertising and Promotion
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- Main monitored media advertising expenditure on oral hygiene products, 1995-99
- Main monitored media advertising expenditure on oral hygiene products, by leading brands, 1997-99
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Distribution
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- Retail distribution of oral hygiene products, by type of outlet, 1995-99
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The Consumer
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- Penetration of oral hygiene products, 1999
- Trends in the penetration and weight of usage of mouthwash, 1995-99
- Weight of usage of toothpaste, by socio-demographic sub-group, 1999
- Weight of usage of mouthwashes and gargles, by socio-demographic sub-group, 1999
- Usage of denture cleansers, by socio-demographic sub-group, 1999
- Attitudes towards buying toothpaste, February 2000
- 'Conservative' and family-orientated respondents, by socio-demographic sub-group, February 2000
- 'Discriminating' respondents, by socio-demographic sub-group, February 2000
- Usage of selected oral hygiene products, February 2000
- Use of selected oral hygiene products, by socio-demographic sub-group, February 2000
- Profile of toothpaste adventurers, February 2000
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The Future
Forecast
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- Forecast of the oral hygiene market, 2000-2004
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