Table of Contents
Introduction and Abbreviations
Executive Summary
Market Drivers
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- Number of days where temperature exceeded 18°C, 21°C and 25°C, March-September, 1986-1999
- Mean number of hours of sunshine and index of sunshine and temperature, March-September, 1994-99
- Trends and projected changes in the age structure of the UK population, 1994-2003
- Trends in the number and size of UK households, and number of SPHs, 1990-2003
- Trends in the GB household penetration of refrigeration appliances, 1985-99
- Trends and projections in PDI and consumer expenditure, at constant 1994 prices, 1990-2003
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Market Size and Trends
Market Segmentation
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- UK retail sales of take-home ice cream, by segment, 1995-99
- UK retail sales of multipacks, by segment, 1997 and 1999
- Ranking of multipack brands within grocery, by value sales, 1999
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The Supply Structure
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- Manufacturers' shares in the take-home ice cream market, 1995-99
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Advertising and Promotion
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- Main monitored media advertising expenditure on ice cream, 1994-99
- Main monitored media advertising expenditure on selected major brands, by manufacturer, October-September 1998 and October-September 1999
- Seasonal patterns in main monitored media advertising expenditure, by manufacturer, MAT to September 1999
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Distribution
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- UK retail sales of take-home ice cream, by outlet type, 1995-99
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The Consumer
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- Penetration and weight of usage of ice cream*, 1994-99
- Weight of usage of ice cream in tubs and blocks, by demographic sub-group, 1999
- Ice cream and frozen desserts bought to eat at home, July 1996, August 1997, September 1998 and October 1999
- Types of ice cream (standard and premium tubs) and ice cream desserts bought to eat at home, by demographic sub-group, October 1999
- Types of multipacks bought to eat at home, by demographic sub-group, October 1999
- Occasions when ice cream is eaten at home, 1996-99
- Occasions when ice cream is eaten at home, by demographic sub-group, October 1999
- Further occasions when ice cream is eaten at home, by demographic sub-group, October 1999
- Ice cream clusters, by demographic sub-group, October 1999
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The Future
Forecast
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