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Ice Cream - UK - January 2000

INTRODUCTION AND ABBREVIATIONS
EXECUTIVE SUMMARY
MARKET DRIVERS
Number of days where temperature exceeded 18°C, 21°C and 25°C,														March-September, 1986-1999
Mean number of hours of sunshine and index of sunshine and temperature, March-September, 1994-99
Trends and projected changes in the age structure of the UK population, 1994-2003
Trends in the number and size of UK households, and number of SPHs,														1990-2003
Trends in the GB household penetration of refrigeration appliances, 1985-99
Trends and projections in PDI and consumer expenditure, at constant 1994 prices, 1990-2003
MARKET SIZE AND TRENDS
MARKET SEGMENTATION
UK retail sales of take-home ice cream, by segment, 1995-99
UK retail sales of multipacks, by segment, 1997 and 1999
Ranking of multipack brands within grocery, by value sales, 1999
THE SUPPLY STRUCTURE
Manufacturers' shares in the take-home ice cream market, 1995-99
ADVERTISING AND PROMOTION
Main monitored media advertising expenditure on ice cream, 1994-99
Main monitored media advertising expenditure on selected major brands, by manufacturer, October-September 1998 and October-September 1999
Seasonal patterns in main monitored media advertising expenditure,														by manufacturer, MAT to September 1999
DISTRIBUTION
UK retail sales of take-home ice cream, by outlet type, 1995-99
THE CONSUMER
Penetration and weight of usage of ice cream*, 1994-99
Weight of usage of ice cream in tubs and blocks, by demographic sub-group, 1999
Ice cream and frozen desserts bought to eat at home, July 1996, August 1997, September 1998 and October 1999
Types of ice cream (standard and premium tubs) and ice cream desserts bought to eat at home, by demographic sub-group, October 1999
Types of multipacks bought to eat at home, by demographic sub-group, October 1999
Occasions when ice cream is eaten at home, 1996-99
Occasions when ice cream is eaten at home, by demographic sub-group, October 1999
Further occasions when ice cream is eaten at home, by demographic														sub-group, October 1999
Ice cream clusters, by demographic sub-group, October 1999
THE FUTURE
FORECAST

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