Table of Contents
Introduction & Abbreviations
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- INTRODUCTION
- OTHER RELEVANT REPORTS
- DEFINITION
- ABBREVIATIONS & TERMS
- Abbreviations
- Terms
Executive Summary
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- CATERING TO YOUTH AND DIVERSITY
- SLIGHT DOWNTURN
- NAIL POLISH DOMINATES
- DEL STRENGTHENS LEAD
- DRUG STORES DOMINATE
- COURTING CONSUMERS
- LOOKING AHEAD
- FUTURE SALES REMAIN FLAT
Market Drivers
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- TEENS SEEK BOLDER LOOKS
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- U.S. population projections, 1998, 2003 and 2008
- EMPHASIS ON ETHNICITY
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- U.S. population by race/ethnicity and Hispanic origin, 2000-2002
- ECONOMIC CONCERNS
- TIME CRUNCH
- INNOVATION ATTRACTS NEW USERS
- SALON SUCCESSES
- REACHING OUT TO BABY BOOMERS
- ATTENTION TO TOES
Market Size & Trends
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- INTRODUCTION
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- Total U.S. FDM and prestige retail sales of nail care products, at current and constant prices, 1998-2003
- Total U.S. FDM and prestige retail sales of nail care products, at current and constant prices, 1998-2003*
Market Segmentation
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- INTRODUCTION
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- Total U.S. FDM sales of nail care products, segmented by type, 2001 & 2003
- Total U.S. FDM market share of nail care products, 2003
- NAIL POLISHES AND TREATMENTS
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- Total U.S. FDM sales of nail polishes and treatments, 1998-2003
- NAIL ACCESSORIES AND IMPLEMENTS
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- Total U.S. FDM sales of nail accessories and implements, 1998-2003
- ARTIFICIAL NAILS
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- Total U.S. FDM sales of artificial nails, 1998-2003
- NAIL POLISH REMOVER
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- Total U.S. FDM sales of nail polish removers, 1998-2003
THE SUPPLY STRUCTURE
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- COMPANIES AND BRANDS
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- Top FDM manufacturer sales of nail color and care products, 2001 & 2003
- FDM brand sales of nail polish and treatments, 2001 & 2003
- FDM brand sales of nail accessories and implements, 2001 & 2003
- FDM brand sales of artificial nails, 2001 & 2003
- FDM brand sales of nail polish remover, 2001 & 2003
- COMPANY PROFILES
- Del Laboratories Inc.
- Revlon Inc.
- L'Oréal Group
- Kiss Products
- W. E. Bassett Co.
- Pacific World Corp.
- Markwins International
- Entrecap Corp.
- Shansby Group
Advertising & Promotion
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- Del Laboratories
- Revlon
- Maybelline
- OPI
- Markwins International
- Procter & Gamble
Retail Distribution
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- INTRODUCTION
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- U.S. FDM sales of nail care products, by channel, 2001 & 2003
- DRUG STORES
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- U.S. drug store sales of nail color and care products, 1998-2003
- Drug store operating data
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- Top drug store operating statistics, latest fiscal year-end
- Percentage change from latest fiscal year-end versus year prior
- Top Drug Store Quarterly statistics, Q3 2002 and Q3 2003
- MASS MERCHANDISERS
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- U.S. mass merchandisers sales of nail color and care products, 1998-2003
- Mass Merchandiser operating data
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- Top mass merchandiser operating statistics, latest financial year-end
- Percentage change from latest fiscal year-end versus year prior
- Top Mass Merchandiser Quarterly statistics, Q3 2002 and Q3 2003
- SUPERMARKETS
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- U.S. supermarket sales of nail color and care products, 1998-2003
- Supermarket operating data
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- Top supermarket operating statistics, latest fiscal year-end
- Percentage change from latest fiscal year-end versus year prior
- Top Supermarket Quarterly statistics, Q3 2002 and Q3 2003
The Consumer
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- INTRODUCTION
- THE ADULT NAIL CARE CONSUMER
- Nail Polish Usage Trends
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- Trends in nail polish usage, 2001-2003
- Current Nail Polish Usage
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- Usage of nail polish, June 2002-May 2003
- Usage of nail polish, by age, June 2002-May 2003
- Usage of nail polish, by household income, June 2002-May 2003
- Usage of nail polish, by race/ethnicity, June 2002-May 2003
- Frequency of Nail Polish Usage
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- Frequency of nail polish usage, June 2002-May 2003
- Frequency of nail polish usage, by age, June 2002-May 2003
- Frequency of nail polish usage, by household income, June 2002-May 2003
- Frequency of nail polish usage, by race/ethnicity, June 2002-May 2003
- Sole Brand Users
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- Nail polish by sole brand use, by age, June 2002-May 2003
- Nail polish by sole brand use, by race/ethnicity, June 2002-May 2003
- HOW NAIL POLISH IS WORN
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- How nail polish is usually worn, November 2003
- How nail polish is usually worn, by age, November 2003
- How nail polish is usually worn, by household income, November 2003
- How nail polish is usually worn, by geographic region, November 2003
- Reasons For Wearing Nail Polish
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- Reasons for wearing nail polish, November 2003
- Reasons for wearing nail polish, by age, November 2003
- Reasons for wearing nail polish, by household income, November 2003
- Reasons for wearing nail polish, by geographic region, November 2003
- Preferred Nail Polish Qualities
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- Most important quality for nail polish, November 2003
- Most important quality for nail polish, by age, November 2003
- Most important quality for nail polish, by household income, November 2003
- Most important quality for nail polish, by geographic region, November 2003
- THE TEEN NAIL CARE CONSUMER
- Teen Nail Polish Users
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- Teen usage of nail polish, June 2002-May 2003
- Teen usage of nail polish, by age, June 2002-May 2003
- Teen usage of nail polish, by race/ethnicity, June 2002-May 2003
- Frequency of Nail Polish Usage
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- Frequency of teen nail polish usage, June 2002-May 2003
- Frequency of teen nail polish usage, by age, June 2002-May 2003
- Frequency of teen nail polish usage, by race/ethnicity, June 2002-May 2003
- Sole Brand Use Among Teens
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- Nail polish by teen sole brand use, by race/ethnicity, June 2002-May 2003
- How Nail Polish Is Worn
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- How nail polish is usually worn by teens, November 2003
- How nail polish is usually worn by teens, by age, November 2003
- Color Preferences
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- Colors of polish typically used by teens, November 2003
- Colors of polish typically used by teens, by age, November 2003
- Colors of polish typically used by teens, by household income, November 2003
- Teen Attitudes Toward Nail Polish
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- Teen attitudes toward nail polish, November 2003
- Teen attitudes toward nail polish, by age, November 2003
- Teen attitudes toward nail polish, by household income, November 2003
- SUMMARY
Future & Forecast
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- FUTURE TRENDS
- Diversifying population
- A growing number of teens and young adults
- Economic uncertainty
- Healthy and older hands
- Saving time for working women
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- Civilian labor force participation rates, 1990-2008
- MARKET FORECAST
- Overview – Flat current dollar sales, steadily declining constant dollar sales
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- Forecast of total U.S. FDM and prestige retail sales of nail color and care products, at current and constant prices, 2003-2008
- Trends in sales of nail color & care products at current prices, 1998-2008
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