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Nail Color and Care - US - January 2004

INTRODUCTION & ABBREVIATIONS
INTRODUCTION
OTHER RELEVANT REPORTS
DEFINITION
ABBREVIATIONS & TERMS
Abbreviations
Terms
EXECUTIVE SUMMARY
CATERING TO YOUTH AND DIVERSITY
SLIGHT DOWNTURN
NAIL POLISH DOMINATES
DEL STRENGTHENS LEAD
DRUG STORES DOMINATE
COURTING CONSUMERS
LOOKING AHEAD
FUTURE SALES REMAIN FLAT
MARKET DRIVERS
TEENS SEEK BOLDER LOOKS
U.S. population projections, 1998, 2003 and 2008
EMPHASIS ON ETHNICITY
U.S. population by race/ethnicity and Hispanic origin, 2000-2002
ECONOMIC CONCERNS
TIME CRUNCH
INNOVATION ATTRACTS NEW USERS
SALON SUCCESSES
REACHING OUT TO BABY BOOMERS
ATTENTION TO TOES
MARKET SIZE & TRENDS
INTRODUCTION
Total U.S. FDM and prestige retail sales of nail care products, at current and constant prices, 1998-2003
Total U.S. FDM and prestige retail sales of nail care products, at current and constant prices, 1998-2003*
MARKET SEGMENTATION
INTRODUCTION
Total U.S. FDM sales of nail care products, segmented by type, 2001 & 2003
Total U.S. FDM market share of nail care products, 2003
NAIL POLISHES AND TREATMENTS
Total U.S. FDM sales of nail polishes and treatments, 1998-2003
NAIL ACCESSORIES AND IMPLEMENTS
Total U.S. FDM sales of nail accessories and implements, 1998-2003
ARTIFICIAL NAILS
Total U.S. FDM sales of artificial nails, 1998-2003
NAIL POLISH REMOVER
Total U.S. FDM sales of nail polish removers, 1998-2003
THE SUPPLY STRUCTURE
COMPANIES AND BRANDS
Top FDM manufacturer sales of nail color and care products, 2001 & 2003
FDM brand sales of nail polish and treatments, 2001 & 2003
FDM brand sales of nail accessories and implements, 2001 & 2003
FDM brand sales of artificial nails, 2001 & 2003
FDM brand sales of nail polish remover, 2001 & 2003
 COMPANY PROFILES
Del Laboratories Inc.
Revlon Inc.
L'Oréal Group
Kiss Products
W. E. Bassett Co.
Pacific World Corp.
Markwins International
Entrecap Corp.
Shansby Group
ADVERTISING & PROMOTION
Del Laboratories
Revlon
Maybelline
OPI
Markwins International
Procter & Gamble
RETAIL DISTRIBUTION
INTRODUCTION
U.S. FDM sales of nail care products, by channel, 2001 & 2003
DRUG STORES
U.S. drug store sales of nail color and care products, 1998-2003
Drug store operating data
Top drug store operating statistics, latest fiscal year-end
Percentage change from latest fiscal year-end versus year prior
Top Drug Store Quarterly statistics, Q3 2002 and Q3 2003
MASS MERCHANDISERS
U.S. mass merchandisers sales of nail color and care products, 1998-2003
Mass Merchandiser operating data
Top mass merchandiser operating statistics, latest financial year-end
Percentage change from latest fiscal year-end versus year prior
Top Mass Merchandiser Quarterly statistics, Q3 2002 and Q3 2003
SUPERMARKETS
U.S. supermarket sales of nail color and care products, 1998-2003
Supermarket operating data
Top supermarket operating statistics, latest fiscal year-end
Percentage change from latest fiscal year-end versus year prior
Top Supermarket Quarterly statistics, Q3 2002 and Q3 2003
THE CONSUMER
INTRODUCTION
THE ADULT NAIL CARE CONSUMER
Nail Polish Usage Trends
Trends in nail polish usage, 2001-2003
Current Nail Polish Usage
Usage of nail polish, June 2002-May 2003
Usage of nail polish, by age, June 2002-May 2003
Usage of nail polish, by household income, June 2002-May 2003
Usage of nail polish, by race/ethnicity, June 2002-May 2003
Frequency of Nail Polish Usage
Frequency of nail polish usage, June 2002-May 2003
Frequency of nail polish usage, by age, June 2002-May 2003
Frequency of nail polish usage, by household income, June 2002-May 2003
Frequency of nail polish usage, by race/ethnicity, June 2002-May 2003
Sole Brand Users
Nail polish by sole brand use, by age, June 2002-May 2003
Nail polish by sole brand use, by race/ethnicity, June 2002-May 2003
HOW NAIL POLISH IS WORN
How nail polish is usually worn, November 2003
How nail polish is usually worn, by age, November 2003
How nail polish is usually worn, by household income, November 2003
How nail polish is usually worn, by geographic region, November 2003
Reasons For Wearing Nail Polish
Reasons for wearing nail polish, November 2003
Reasons for wearing nail polish, by age, November 2003
Reasons for wearing nail polish, by household income, November 2003
Reasons for wearing nail polish, by geographic region, November 2003
Preferred Nail Polish Qualities
Most important quality for nail polish, November 2003
Most important quality for nail polish, by age, November 2003
Most important quality for nail polish, by household income, November 2003
Most important quality for nail polish, by geographic region, November 2003
THE TEEN NAIL CARE CONSUMER
Teen Nail Polish Users
Teen usage of nail polish, June 2002-May 2003
Teen usage of nail polish, by age, June 2002-May 2003
Teen usage of nail polish, by race/ethnicity, June 2002-May 2003
Frequency of Nail Polish Usage
Frequency of teen nail polish usage, June 2002-May 2003
Frequency of teen nail polish usage, by age, June 2002-May 2003
Frequency of teen nail polish usage, by race/ethnicity, June 2002-May 2003
Sole Brand Use Among Teens
Nail polish by teen sole brand use, by race/ethnicity, June 2002-May 2003
How Nail Polish Is Worn
How nail polish is usually worn by teens, November 2003
How nail polish is usually worn by teens, by age, November 2003
Color Preferences
Colors of polish typically used by teens, November 2003
Colors of polish typically used by teens, by age, November 2003
Colors of polish typically used by teens, by household income, November 2003
Teen Attitudes Toward Nail Polish
Teen attitudes toward nail polish, November 2003
Teen attitudes toward nail polish, by age, November 2003
Teen attitudes toward nail polish, by household income, November 2003
SUMMARY
FUTURE & FORECAST
FUTURE TRENDS
Diversifying population
A growing number of teens and young adults
Economic uncertainty
Healthy and older hands
Saving time for working women
Civilian labor force participation rates, 1990-2008
MARKET FORECAST
Overview – Flat current dollar sales, steadily declining constant dollar sales
Forecast of total U.S. FDM and prestige retail sales of nail color and care products, at current and constant prices, 2003-2008
Trends in sales of nail color & care products at current prices, 1998-2008

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