Table of Contents
Introduction and Abbreviations
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- Definitions
- Consumer research
- ACORN
- Abbreviations
Executive Summary
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- More leisure time, higher spend but less activities
- Typologies
- More leisure time for the more mature
- Fewer activities
- Increased leisure spend affording convenience
- Socialising, pubs and clubs
- Sports participation
- Less sports and exercise than five years ago
- Eating out and takeaways
- Consumer frequency of eating out and takeaways driven by younger consumers
- More leisure time at home for the more mature consumer
- Growth in holiday market driven by multiple holiday taking
- About the same amount of holidays
- Future
Market Factors
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- Less time and more stressful lives
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- Figure 1: Agreement with the statement 'my life is quite stressful', December 2000 and December 2002
- Household working patterns
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- Figure 2: Household working patterns, 1998-2003
- Growing affluence
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- Figure 3: PDI, consumer expenditure and savings, 1998-2007
- Socio-economic trends
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- Figure 4: Population, by socio-economic group, 1998-2006
- Trends in the population by age
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- Figure 5: Population, by age, 1998-2006
- Expanding leisure choices
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- Figure 6: Comparison of spend on selected leisure activities, 1998-2003
- Health and fitness
- Eating
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- Figure 7: The eating out market*, by sector, 1998-2003
- Pubs and bars
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- Figure 8: The UK pub market, 1996-2003
- Household composition
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- Figure 9: Household composition, 2001-05
- The Internet and interactive TV
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- Figure 10: Pay-TV households, by platform, 1998-2003
- In-home interactive media (IHIM)
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- Figure 11: Technology usage May, July, November 2002, February and May 2003
- Gardening
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- Figure 12: Household spending on garden products and DIY sales* through retailers of hardware, paint and glass (DIY retailers), 1998-2003
- The holiday market
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- Figure 13: Domestic and overseas holidays and expenditure, 1998-2003
Consumer Overview
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- Figure 14: Statements about current lifestyle compared to five years ago, August 2003
- Leisure lifestyle typologies
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- Figure 15: Consumer typologies, by gender, age, socio-economic group and region, August 2003
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- Figure 16: Consumer typologies, by presence of children, marital and working status, August 2003
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- Figure 17: Consumer typologies, by TGI lifestage, August 2003
- Leisure typologies by lifestyle comparisons
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- Figure 18: Lifestyle typologies, by amount of leisure time, August 2003
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- Figure 19: Leisure lifestyle typologies, by amount of leisure time, August 2003
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- Figure 20: Leisure lifestyle typologies, by amount of money spent on leisure activities, August 2003
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- Figure 21: Leisure lifestyle typologies, by the importance of having a social life, August 2003
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- Figure 22: Leisure lifestyle typologies, by exercise or sport participated in, August 2003
- Figure 23: Leisure lifestyle typologies, by number of holidays and short breaks taken, August 2003
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- Figure 24: Lifestyle typologies, by frequency of eating out or buying takeaways, August 2003
- Figure 25: Lifestyle typologies, by time spent on leisure activities at home, August 2003
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Leisure Time
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- Figure 26: Weekday leisure activities at home, 2001-03
- Leisure time compared with five years ago
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- Figure 27: Amount of leisure time, by gender, age, socio-economic group and region, August 2003
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- Figure 28: Amount of leisure time, by presence of children, marital and working status, August 2003
- Figure 29: Amount of leisure time, by TGI lifestage, August 2003
- Leisure time by activities
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- Figure 30: Leisure time, by socialising activities, August 2003
- Figure 31: Leisure time, by sports and exercise activities (occasionally and regularly), August 2003
- Figure 32: Leisure time, by holiday taking, August 2003
- Figure 33: Leisure time, by dining out and takeaway foods in the last 12 months, August 2003
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- Figure 34: Leisure time by gardening, DIY and TV viewing, August 2003
- Figure 35: Leisure time by PC and Internet usage, August 2003
- Figure 36: Leisure time by time spent on weekday hobbies and sport, August 2003
- Figure 37: Leisure time by time related attitude statements, August 2003
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The Number of Activities
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- Figure 38: Regular leisure activities, April 2002
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- Figure 39: Number of regular leisure activities participated in, by gender, age, socio-economic group and region, April 2002
- Figure 40: Number of regular leisure activities participated in, by presence of children, working and marital status, April 2002
- Figure 41: Number of regular leisure activities participated in, by lifestage, Mintel’s Special Groups, media and ACORN categories, April 2002
- Leisure time activities compared with five years ago
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- Figure 42: Amount of activities done in spare time compared with five years ago, by gender, age, socio-economic group and regions, August 2003
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- Figure 43: Amount of activities done in spare time compared with five years ago, by presence of children, marital status and working status, August 2003
- Figure 44: Amount of activities done in spare time compared with five years ago, by TGI lifestage, August 2003
- Outdoor activities
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- Figure 45: Amount of activities done in spare time compared with five years ago, by outdoor activities, August 2003
- Socialising
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- Figure 46: Amount of activities done in spare time compared with five years ago by socialising activites, August 2003
- Sports participation
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- Figure 47: Amount of activities done in spare time compared with five years ago, by sports and exercise, August 2003
- Holidays
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- Figure 48: Amount of activities done in spare time compared with five years ago, by holidays taken, August 2003
- Eating out and takeaways
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- Figure 49: Amount of activities done in spare time compared with five years ago, by eating out and takeaways, August 2003
- In the home
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- Figure 50: Amount of activities done in spare time compared with five years ago, by gardening, DIY and hobbies, August 2003
- Figure 51: Amount of activities done in spare time compared with five years ago, by TV, Internet and PC usage, August 2003
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Spend on Leisure Activities
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- Money spent on leisure activities compared with five years ago
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- Figure 52: Money spent on leisure activities compared with five years ago, by demographic sub-groups, August 2003
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- Figure 53: Money spent on leisure activities compared with five years ago, by presence of children, marital and working status, August 2003
- Figure 54: Money spent on leisure activities compared with five years ago, by TGI lifestage, August 2003
- Socialising and spend
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- Figure 55: Money spent on leisure activities compared with five years ago, by socialising activities, August 2003
- Spend by sports activities
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- Figure 56: Money spent on leisure activities compared with five years ago, by sport and exercise, August 2003
- Spend and holiday taking habits
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- Figure 57: Money spent on leisure activities compared with five years ago, by holiday taking habits, August 2003
- Spend, eating out and takeaways
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- Figure 58: Money spent on leisure activities compared with five years ago, by eating out and takeaways, August 2003
- Spend and leisure in the home activities
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- Figure 59: Money spent on leisure activities compared with five years ago, by gardening, DIY and hobbies, August 2003
- Figure 60: Money spent on leisure activities compared with five years ago, by TV viewing, Internet and PC usage, August 2003
- Attitudes towards leisure spend
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- Figure 61: Money spent on leisure activities compared with five years ago, by attitude statements towards leisure spend, August 2003
Social Life
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- General trends
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- Figure 62: Social life – trends in main activities, 2001-03
- The importance of a social life
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- Figure 63: Importance of going out and having a social life compared to five years ago, by demographic sub-groups, August 2003
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- Figure 64: Importance of going out and having a social life compared to five years ago, by the presence of children, marital status and working status, August 2003
- Figure 65: Importance of going out and having a social life compared to five years ago, by TGI lifestage, August 2003
- Importance of a social life by pub and nightclub visiting
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- Figure 66: Importance of going out and having a social life compared to five years ago, by activity, August 2003
- Attitudes towards socialising
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- Figure 67: Importance of going out and having a social life, by attitude statements about socialising, August 2003
Exercise and Sport
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- Figure 68: Participation in sport during the previous 12 months, 1992-2003
- Figure 69: Any participation in selected sports during the previous 12 months, 1992-2003
- Sport/exercise compared with five years ago
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- Figure 70: Amount of exercise and sport compared with five years ago, by demographic sub-groups, August 2003
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- Figure 71: Amount of exercise and sport compared with five years ago, by presence of children, marital status and working status, August 2003
- Figure 72: Amount of exercise and sport compared with five years ago, TGI lifestage, August 2003
- Sports activities
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- Figure 73: Amount of exercise and sports participation compared with five years ago, by sports activities, August 2003
- Sports club membership
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- Figure 74: Amount of exercise and sports participation compared with five years ago, by membership of sports clubs, August 2003
- Attitudes towards sports and exercise
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- Figure 75: Amount of exercise and sports participation compared with five years ago, by membership to sports clubs, August 2003
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Eating out and Takeaways
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- General eating out and takeaway habits
- Takeaways
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- Figure 76: Use and frequency of takeaway food, 1993-2003
- Fast food eaten in
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- Figure 77: Use and frequency of fast food eaten in the restaurant, 1993-2003
- Eating out at lunchtime
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- Figure 78: Eating out at lunchtime, 2001-03
- Coffee and sandwich bars
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- Figure 79: Coffee/sandwich bar usage, 2001-03
- Restaurant dining
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- Figure 80: Eating out at restaurants during the day, 1993-2003
- Figure 81: Eating out at restaurants during the evening, 1993-2003
- Frequency of eating out and takeaways
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- Figure 82: Frequency of eating out or takeaways compared with five years ago, by sub-demographic groups, August 2003
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- Figure 83: Frequency of eating out or takeaways compared with five years ago, by presence of children, marital status and working status, August 2003
- Figure 84: Frequency of eating out or takeaways compared with five years ago, by TGI lifestage, August 2003
- Eating out and take-away habits
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- Figure 85: Frequency of eating out by restaurant and takeaway usage, August 2003
- Eating out and take-away attitude statements
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- Figure 86: Frequency of eating out, by TGI attitude statements, August 2003
Leisure in the Home
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- In-home leisure activity trends
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- Figure 87: Gardening and DIY activities, 1996-2003
- Figure 88: TV viewing, 1996-2003
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- Figure 89: PC and Internet usage, 1996-2003
- Time spent on leisure activities in the home
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- Figure 90: Time spent on leisure activities in the home compared to five years ago, by gender, age, socio-economic group and region, August 2003
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- Figure 91: Time spent on leisure activities in the home compared to five years ago, by presence of children, marital and working status, August 2003
- Figure 92: Time spent on leisure activities in the home compared to five years ago, by TGI lifestage, August 2003
- Time spent by activity
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- Figure 93: Time spent on leisure activities in the home by gardening, DIY and TV viewing, August 2003
- Figure 94: Time spent on leisure activities in the home, by Internet and PC usage, August 2003
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- Figure 95: Time spent on leisure activities in the home, by weekday hobbies and sport, August 2003
- Attitude statements towards leisure time at home
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- Figure 96: Time spent on leisure activities in the home, by TGI attitude statements, August 2003
- Being at home
- Home improvements
Holidays and Short Breaks
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- Holiday trends
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- Figure 97: Trend in number of holidays taken, 1993-2003
- Figure 98: Trend in duration of holidays taken, 1996-2003
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- Figure 99: Trends in time of booking holiday, 1993-2003
- Figure 100: Trend in booking arrangements, 1993-2003
- Holidays taken compared with five years ago
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- Figure 101: Amount of holidays taken compared to five years ago, by demographic sub-groups, August 2003
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- Figure 102: Amount of holidays taken compared to five years ago, by presence of children, marital status and working status, August 2003
- Figure 103: Amount of holidays taken compared to five years ago, by TGI lifestage, August 2003
- Holiday habits
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- Figure 104: Number of holidays taken by amount of holidays taken compared with five years ago, August 2003
- Figure 105: Region visited and length of last holiday, by holidays taken compared with five years ago, August 2003
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- Figure 106: Booking method of last holiday, by holidays taken compared with five years ago, August 2003
- Figure 107: Type of last holiday, by holidays taken compared with five years ago, August 2003
- Figure 108: Cost of last holiday, by holidays taken compared with five years ago, August 2003
The Future
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- Improving consumer confidence
- Time will continue to be the most valuable resource
- IHIM
- Gardening and DIY
- Health concerns
- More shorter holidays
Forecast
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- Scenario 1
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- Figure 109: Forecast of consumer typologies, scenario 1, 2003-07
- Scenario 2
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- Figure 110: Forecast of consumer typologies, scenario 2, 2003-07
- Scenario 3
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- Figure 111: Forecast of consumer typologies, scenario 3, 2003-07
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