Changing Face of Leisure (The) - UK - November 2003

INTRODUCTION AND ABBREVIATIONS
Definitions
Consumer research
ACORN
 ABBREVIATIONS
EXECUTIVE SUMMARY
More leisure time, higher spend but less activities
Typologies
More leisure time for the more mature
Fewer activities
Increased leisure spend affording convenience
Socialising, pubs and clubs
Sports participation
Less sports and exercise than five years ago
Eating out and takeaways
Consumer frequency of eating out and takeaways driven by younger consumers
More leisure time at home for the more mature consumer
Growth in holiday market driven by multiple holiday taking
About the same amount of holidays
Future
MARKET FACTORS
Less time and more stressful lives
Figure 1: Agreement with the statement 'my life is quite stressful', December 2000 and December 2002
Household working patterns
Figure 2: Household working patterns, 1998-2003
Growing affluence
Figure 3: PDI, consumer expenditure and savings, 1998-2007
Socio-economic trends
Figure 4: Population, by socio-economic group, 1998-2006
Trends in the population by age
Figure 5: Population, by age, 1998-2006
Expanding leisure choices
Figure 6: Comparison of spend on selected leisure activities, 1998-2003
Health and fitness
Eating
Figure 7: The eating out market*, by sector, 1998-2003
Pubs and bars
Figure 8: The UK pub market, 1996-2003
Household composition
Figure 9: Household composition, 2001-05
The Internet and interactive TV
Figure 10: Pay-TV households, by platform, 1998-2003
In-home interactive media (IHIM)
Figure 11: Technology usage May, July, November 2002, February and May 2003
Gardening
Figure 12: Household spending on garden products and DIY sales* through retailers of hardware, paint and glass (DIY retailers), 1998-2003
The holiday market
Figure 13: Domestic and overseas holidays and expenditure, 1998-2003
CONSUMER OVERVIEW
Figure 14: Statements about current lifestyle compared to five years ago, August 2003
Leisure lifestyle typologies
Figure 15: Consumer typologies, by gender, age, socio-economic group and region, August 2003
Figure 16: Consumer typologies, by presence of children, marital and working status, August 2003
Figure 17: Consumer typologies, by TGI lifestage, August 2003
Leisure typologies by lifestyle comparisons
Figure 18: Lifestyle typologies, by amount of leisure time, August 2003
Figure 19: Leisure lifestyle typologies, by amount of leisure time, August 2003
Figure 20: Leisure lifestyle typologies, by amount of money spent on leisure activities, August 2003
Figure 21: Leisure lifestyle typologies, by the importance of having a social life, August 2003
Figure 22: Leisure lifestyle typologies, by exercise or sport participated in, August 2003
Figure 23: Leisure lifestyle typologies, by number of holidays and short breaks taken, August 2003
Figure 24: Lifestyle typologies, by frequency of eating out or buying takeaways, August 2003
Figure 25: Lifestyle typologies, by time spent on leisure activities at home, August 2003
LEISURE TIME
Figure 26: Weekday leisure activities at home, 2001-03
Leisure time compared with five years ago
Figure 27: Amount of leisure time, by gender, age, socio-economic group and region, August 2003
Figure 28: Amount of leisure time, by presence of children, marital and working status, August 2003
Figure 29: Amount of leisure time, by TGI lifestage, August 2003
Leisure time by activities
Figure 30: Leisure time, by socialising activities, August 2003
Figure 31: Leisure time, by sports and exercise activities (occasionally and regularly), August 2003
Figure 32: Leisure time, by holiday taking, August 2003
Figure 33: Leisure time, by dining out and takeaway foods in the last 12 months, August 2003
Figure 34: Leisure time by gardening, DIY and TV viewing, August 2003
Figure 35: Leisure time by PC and Internet usage, August 2003
Figure 36: Leisure time by time spent on weekday hobbies and sport, August 2003
Figure 37: Leisure time by time related attitude statements, August 2003
THE NUMBER OF ACTIVITIES
Figure 38: Regular leisure activities, April 2002
Figure 39: Number of regular leisure activities participated in, by gender, age, socio-economic group and region, April 2002
Figure 40: Number of regular leisure activities participated in, by presence of children, working and marital status, April 2002
Figure 41: Number of regular leisure activities participated in, by lifestage, Mintel’s Special Groups, media and ACORN categories, April 2002
Leisure time activities compared with five years ago
Figure 42: Amount of activities done in spare time compared with five years ago, by gender, age, socio-economic group and regions, August 2003
Figure 43: Amount of activities done in spare time compared with five years ago, by presence of children, marital status and working status, August 2003
Figure 44: Amount of activities done in spare time compared with five years ago, by TGI lifestage, August 2003
Outdoor activities
Figure 45: Amount of activities done in spare time compared with five years ago, by outdoor activities, August 2003
Socialising
Figure 46: Amount of activities done in spare time compared with five years ago by socialising activites, August 2003
Sports participation
Figure 47: Amount of activities done in spare time compared with five years ago, by sports and exercise, August 2003
Holidays
Figure 48: Amount of activities done in spare time compared with five years ago, by holidays taken, August 2003
Eating out and takeaways
Figure 49: Amount of activities done in spare time compared with five years ago, by eating out and takeaways, August 2003
In the home
Figure 50: Amount of activities done in spare time compared with five years ago, by gardening, DIY and hobbies, August 2003
Figure 51: Amount of activities done in spare time compared with five years ago, by TV, Internet and PC usage, August 2003
SPEND ON LEISURE ACTIVITIES
Money spent on leisure activities compared with five years ago
Figure 52: Money spent on leisure activities compared with five years ago, by demographic sub-groups, August 2003
Figure 53: Money spent on leisure activities compared with five years ago, by presence of children, marital and working status, August 2003
Figure 54: Money spent on leisure activities compared with five years ago, by TGI lifestage, August 2003
Socialising and spend
Figure 55: Money spent on leisure activities compared with five years ago, by socialising activities, August 2003
Spend by sports activities
Figure 56: Money spent on leisure activities compared with five years ago, by sport and exercise, August 2003
Spend and holiday taking habits
Figure 57: Money spent on leisure activities compared with five years ago, by holiday taking habits, August 2003
Spend, eating out and takeaways
Figure 58: Money spent on leisure activities compared with five years ago, by eating out and takeaways, August 2003
Spend and leisure in the home activities
Figure 59: Money spent on leisure activities compared with five years ago, by gardening, DIY and hobbies, August 2003
Figure 60: Money spent on leisure activities compared with five years ago, by TV viewing, Internet and PC usage, August 2003
Attitudes towards leisure spend
Figure 61: Money spent on leisure activities compared with five years ago, by attitude statements towards leisure spend, August 2003
SOCIAL LIFE
General trends
Figure 62: Social life – trends in main activities, 2001-03
The importance of a social life
Figure 63: Importance of going out and having a social life compared to five years ago, by demographic sub-groups, August 2003
Figure 64: Importance of going out and having a social life compared to five years ago, by the presence of children, marital status and working status, August 2003
Figure 65: Importance of going out and having a social life compared to five years ago, by TGI lifestage, August 2003
Importance of a social life by pub and nightclub visiting
Figure 66: Importance of going out and having a social life compared to five years ago, by activity, August 2003
Attitudes towards socialising
Figure 67: Importance of going out and having a social life, by attitude statements about socialising, August 2003
EXERCISE AND SPORT
Figure 68: Participation in sport during the previous 12 months, 1992-2003
Figure 69: Any participation in selected sports during the previous 12 months, 1992-2003
Sport/exercise compared with five years ago
Figure 70: Amount of exercise and sport compared with five years ago, by demographic sub-groups, August 2003
Figure 71: Amount of exercise and sport compared with five years ago, by presence of children, marital status and working status, August 2003
Figure 72: Amount of exercise and sport compared with five years ago, TGI lifestage, August 2003
Sports activities
Figure 73: Amount of exercise and sports participation compared with five years ago, by sports activities, August 2003
Sports club membership
Figure 74: Amount of exercise and sports participation compared with five years ago, by membership of sports clubs, August 2003
Attitudes towards sports and exercise
Figure 75: Amount of exercise and sports participation compared with five years ago, by membership to sports clubs, August 2003
EATING OUT AND TAKEAWAYS
General eating out and takeaway habits
Takeaways
Figure 76: Use and frequency of takeaway food, 1993-2003
Fast food eaten in
Figure 77: Use and frequency of fast food eaten in the restaurant, 1993-2003
Eating out at lunchtime
Figure 78: Eating out at lunchtime, 2001-03
Coffee and sandwich bars
Figure 79: Coffee/sandwich bar usage, 2001-03
Restaurant dining
Figure 80: Eating out at restaurants during the day, 1993-2003
Figure 81: Eating out at restaurants during the evening, 1993-2003
Frequency of eating out and takeaways
Figure 82: Frequency of eating out or takeaways compared with five years ago, by sub-demographic groups, August 2003
Figure 83: Frequency of eating out or takeaways compared with five years ago, by presence of children, marital status and working status, August 2003
Figure 84: Frequency of eating out or takeaways compared with five years ago, by TGI lifestage, August 2003
Eating out and take-away habits
Figure 85: Frequency of eating out by restaurant and takeaway usage, August 2003
Eating out and take-away attitude statements
Figure 86: Frequency of eating out, by TGI attitude statements, August 2003
LEISURE IN THE HOME
In-home leisure activity trends
Figure 87: Gardening and DIY activities, 1996-2003
Figure 88: TV viewing, 1996-2003
Figure 89: PC and Internet usage, 1996-2003
Time spent on leisure activities in the home
Figure 90: Time spent on leisure activities in the home compared to five years ago, by gender, age, socio-economic group and region, August 2003
Figure 91: Time spent on leisure activities in the home compared to five years ago, by presence of children, marital and working status, August 2003
Figure 92: Time spent on leisure activities in the home compared to five years ago, by TGI lifestage, August 2003
Time spent by activity
Figure 93: Time spent on leisure activities in the home by gardening, DIY and TV viewing, August 2003
Figure 94: Time spent on leisure activities in the home, by Internet and PC usage, August 2003
Figure 95: Time spent on leisure activities in the home, by weekday hobbies and sport, August 2003
Attitude statements towards leisure time at home
Figure 96: Time spent on leisure activities in the home, by TGI attitude statements, August 2003
Being at home
Home improvements
HOLIDAYS AND SHORT BREAKS
Holiday trends
Figure 97: Trend in number of holidays taken, 1993-2003
Figure 98: Trend in duration of holidays taken, 1996-2003
Figure 99: Trends in time of booking holiday, 1993-2003
Figure 100: Trend in booking arrangements, 1993-2003
Holidays taken compared with five years ago
Figure 101: Amount of holidays taken compared to five years ago, by demographic sub-groups, August 2003
Figure 102: Amount of holidays taken compared to five years ago, by presence of children, marital status and working status, August 2003
Figure 103: Amount of holidays taken compared to five years ago, by TGI lifestage, August 2003
Holiday habits
Figure 104: Number of holidays taken by amount of holidays taken compared with five years ago, August 2003
Figure 105: Region visited and length of last holiday, by holidays taken compared with five years ago, August 2003
Figure 106: Booking method of last holiday, by holidays taken compared with five years ago, August 2003
Figure 107: Type of last holiday, by holidays taken compared with five years ago, August 2003
Figure 108: Cost of last holiday, by holidays taken compared with five years ago, August 2003
THE FUTURE
Improving consumer confidence
Time will continue to be the most valuable resource
IHIM
Gardening and DIY
Health concerns
More shorter holidays
FORECAST
Scenario 1
Figure 109: Forecast of consumer typologies, scenario 1, 2003-07
Scenario 2
Figure 110: Forecast of consumer typologies, scenario 2, 2003-07
Scenario 3
Figure 111: Forecast of consumer typologies, scenario 3, 2003-07