Table of Contents
Introduction and Abbreviations
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- Definitions
- Consumer research
- Abbreviations
Executive Summary
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- Growth of FABs against long-term decline of alcohol consumption
- Growth slowing down
- Wide variety now on offer
- Big brands getting bigger
- TV evokes powerful imagery
- Big brands, big packs
- FABs consumers
Market Drivers
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- Consumption of alcohol
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- Consumption of alcoholic drinks, by type, 1990, 2001 and 2003
- Branding, image and the younger drinker
- The target market
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- Trends and projections in the UK population aged 18+, 1998-2007
- Trends and projections in the UK population aged 18-44, by gender, 1998-2007
- Where the drinks are consumed
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- Trends in attitudes towards drinking, 1998, 2000 and 2003
- Rates of excise duty
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- UK excise duty rates on a typical spirit-based FAB, 2000 and 2003
- The means to an end
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- PDI and consumer expenditure, at constant 1998 prices, 1998-2007
Market Size and Trends
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- Indexed retail sales of FABs in the UK, by volume and value, 1998-2003
- UK retail sales of FABs, by volume and value, 1998-2003
- Average price per litre of FABs, 1998-2003
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Market Segmentation
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- UK retail sales of FABs, by type, by volume and value, 1998-2002
- Retail sales growth of FABs, by type, by volume and value, 1998-2002
- Flavours
- Spirit bases
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- Estimated volume share of FABs, by spirit base, 2000 and 2002
- Wine bases
- Alcoholic strength
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- Estimated volume share of FABs, by alcoholic strength, 2000 and 2002
- Energy drinks
- Smoothies
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The Supply Structure
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- Supplier share
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- Manufacturers’ shares of the UK retail FABs market, by volume, on- and off-trade, 2000 and 2002
- Manufacturers’ shares of the UK retail FABs market, by value, on- and off-trade, 2000 and 2002
- Brand share
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- Estimated top ten FABs brands, by volume, on- and off-trade, 2000 and 2002
- Estimated top ten FABs brands, by value, on- and off-trade, 2000 and 2002
- Companies and brands
- Allied Domecq
- Bacardi-Martini
- Beverage brands
- Coors Brewers
- Diageo
- The Drinks Company
- GBL International
- Halewood International
- Intercontinental Brands
- Matthew Clark Brands
- Others
- Own-label
New Product Trends
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- Examples of new product launches
- October 2003
- August 2003
- July 2003
- June 2003
- May 2003
Advertising and Promotion
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- Above the line
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- Main monitored media advertising expenditure on FABs, 1998-2003
- Main monitored media advertising expenditure on FABs, by five highest-spending advertisers, 2000-02
- Bacardi-Martini
- Beverage Brands
- Coors
- Diageo
- GBL International
- Halewood International
- Intercontinental Brands
- Below the line
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- Examples of below-the-line promotion in the UK FABs market, September 2003
Distribution
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- UK retail sales of FABs, on- and off-trade, by volume and value, 2000 and 2002
- UK retail sales of FABs, on-trade, by volume and value, 2000 and 2002
- UK retail sales of FABs, off-trade, by volume and value, 2000 and 2002
- Packaging
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- UK retail volume sales of FABs, by packaging type, 2002
- The Internet
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The Consumer
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- Consumption of alcoholic carbonates and pre-mixed spirits, 1998-2003
- Consumption of alcoholic carbonates and pre-mixed spirits, by gender, age and socio-economic status, 2003
- Consumption of alcoholic carbonates and pre-mixed spirits, by lifestage, presence of children and Mintel’s Special Groups, 2003
- Consumption of alcoholic carbonates and pre-mixed spirits, by marital status, working status and houshold size, 2003
- Consumption of alcoholic carbonates and pre-mixed spirits, by region, 2003
- Types of FAB consumed
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- Consumption of FABs in the preceding 12 months, July 2003
- Consumption of FABs in the preceding 12 months, by gender, age and socio-economic status, July 2003
- Consumption of FABs in the preceding 12 months, by lifestage and Mintel’s Special Groups, July 2003
- Consumption of FABs in the preceding 12 months, by marital staus, working status and household size, July 2003
- Consumption of FABs in the preceding 12 months, by region and ACORN categories, July 2003
- Consumption of FABs in the preceding 12 months, by media usage, July 2003
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Consumer Attitudes
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- Attitudes towards FABs, August 2001 and July 2003
- Attitudes towards FABs, by gender, age and socio-economic status, July 2003
- Attitudes towards FABs, by lifestage and Mintel’s Special Groups, July 2003
- Attitudes towards FABs, by marital status, working status and household size, July 2003
- Attitudes towards FABs, by region and ACORN categories, July 2003
- Attitudes towards FABs, by media usage, July 2003
- Other attitudes towards FABs, by gender, age and socio-economic status, July 2003
- Other attitudes towards FABs, by lifestage and Mintel’s Special Groups, July 2003
- Other attitudes towards FABs, by marital status, working status and household size, July 2003
- Other attitudes towards FABs, by region and ACORN categories, July 2003
- Other attitudes towards FABs, by media usage, July 2003
- Consumption according to attitude
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- Cross-tabulation: consumption and attitudes, July 2003
- Repertoire consumption by FABs drinkers
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- Repertoire drinking among FABs consumers, July 2003
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The Future
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- FABs category – where to next?
- Dark spirits still not made it
- Low calorie and herbal
- Advertising and the young
- Evidence mounting for more restrictions
- Manufacturers and retailers expected to be more responsible
Forecast
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- Growth set to slow
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- Forecast of the FABs market, by volume and value, 2003-07
- Consolidation afoot?
- Factors used in the forecast
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