Flavoured Alcoholic Beverages - UK - October 2003

INTRODUCTION AND ABBREVIATIONS
Definitions
Consumer research
 ABBREVIATIONS
EXECUTIVE SUMMARY
Growth of FABs against long-term decline of alcohol consumption
Growth slowing down
Wide variety now on offer
Big brands getting bigger
TV evokes powerful imagery
Big brands, big packs
FABs consumers
MARKET DRIVERS
Consumption of alcohol
Consumption of alcoholic drinks, by type, 1990, 2001 and 2003
Branding, image and the younger drinker
The target market
Trends and projections in the UK population aged 18+, 1998-2007
Trends and projections in the UK population aged 18-44, by gender, 1998-2007
Where the drinks are consumed
Trends in attitudes towards drinking, 1998, 2000 and 2003
Rates of excise duty
UK excise duty rates on a typical spirit-based FAB, 2000 and 2003
The means to an end
PDI and consumer expenditure, at constant 1998 prices, 1998-2007
MARKET SIZE AND TRENDS
Indexed retail sales of FABs in the UK, by volume and value, 1998-2003
UK retail sales of FABs, by volume and value, 1998-2003
Average price per litre of FABs, 1998-2003
MARKET SEGMENTATION
UK retail sales of FABs, by type, by volume and value, 1998-2002
Retail sales growth of FABs, by type, by volume and value, 1998-2002
Flavours
Spirit bases
Estimated volume share of FABs, by spirit base, 2000 and 2002
Wine bases
Alcoholic strength
Estimated volume share of FABs, by alcoholic strength, 2000 and 2002
Energy drinks
Smoothies
THE SUPPLY STRUCTURE
 SUPPLIER SHARE
Manufacturers’ shares of the UK retail FABs market, by volume, on- and off-trade, 2000 and 2002
Manufacturers’ shares of the UK retail FABs market, by value, on- and off-trade, 2000 and 2002
Brand share
Estimated top ten FABs brands, by volume, on- and off-trade, 2000 and 2002
Estimated top ten FABs brands, by value, on- and off-trade, 2000 and 2002
 COMPANIES AND BRANDS
Allied Domecq
Bacardi-Martini
Beverage brands
Coors Brewers
Diageo
The Drinks Company
GBL International
Halewood International
Intercontinental Brands
Matthew Clark Brands
Others
Own-label
NEW PRODUCT TRENDS
Examples of new product launches
October 2003
August 2003
July 2003
June 2003
May 2003
ADVERTISING AND PROMOTION
 ABOVE THE LINE
Main monitored media advertising expenditure on FABs, 1998-2003
Main monitored media advertising expenditure on FABs, by five highest-spending advertisers, 2000-02
Bacardi-Martini
Beverage Brands
Coors
Diageo
GBL International
Halewood International
Intercontinental Brands
 BELOW THE LINE
Examples of below-the-line promotion in the UK FABs market, September 2003
DISTRIBUTION
UK retail sales of FABs, on- and off-trade, by volume and value, 2000 and 2002
UK retail sales of FABs, on-trade, by volume and value, 2000 and 2002
UK retail sales of FABs, off-trade, by volume and value, 2000 and 2002
Packaging
UK retail volume sales of FABs, by packaging type, 2002
The Internet
THE CONSUMER
Consumption of alcoholic carbonates and pre-mixed spirits, 1998-2003
Consumption of alcoholic carbonates and pre-mixed spirits, by gender, age and socio-economic status, 2003
Consumption of alcoholic carbonates and pre-mixed spirits, by lifestage, presence of children and Mintel’s Special Groups, 2003
Consumption of alcoholic carbonates and pre-mixed spirits, by marital status, working status and houshold size, 2003
Consumption of alcoholic carbonates and pre-mixed spirits, by region, 2003
Types of FAB consumed
Consumption of FABs in the preceding 12 months, July 2003
Consumption of FABs in the preceding 12 months, by gender, age and socio-economic status, July 2003
Consumption of FABs in the preceding 12 months, by lifestage and Mintel’s Special Groups, July 2003
Consumption of FABs in the preceding 12 months, by marital staus, working status and household size, July 2003
Consumption of FABs in the preceding 12 months, by region and ACORN categories, July 2003
Consumption of FABs in the preceding 12 months, by media usage, July 2003
CONSUMER ATTITUDES
Attitudes towards FABs, August 2001 and July 2003
Attitudes towards FABs, by gender, age and socio-economic status, July 2003
Attitudes towards FABs, by lifestage and Mintel’s Special Groups, July 2003
Attitudes towards FABs, by marital status, working status and household size, July 2003
Attitudes towards FABs, by region and ACORN categories, July 2003
Attitudes towards FABs, by media usage, July 2003
Other attitudes towards FABs, by gender, age and socio-economic status, July 2003
Other attitudes towards FABs, by lifestage and Mintel’s Special Groups, July 2003
Other attitudes towards FABs, by marital status, working status and household size, July 2003
Other attitudes towards FABs, by region and ACORN categories, July 2003
Other attitudes towards FABs, by media usage, July 2003
Consumption according to attitude
Cross-tabulation: consumption and attitudes, July 2003
Repertoire consumption by FABs drinkers
Repertoire drinking among FABs consumers, July 2003
THE FUTURE
FABs category – where to next?
Dark spirits still not made it
Low calorie and herbal
Advertising and the young
Evidence mounting for more restrictions
Manufacturers and retailers expected to be more responsible
FORECAST
Growth set to slow
Forecast of the FABs market, by volume and value, 2003-07
Consolidation afoot?
Factors used in the forecast