Table of Contents
Introduction & Abbreviations
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- INTRODUCTION
- OTHER RELEVANT REPORTS
- DEFINITION
- ABBREVIATIONS & TERMS
- Abbreviations
- Terms
Executive Summary
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- A MATURE MARKET
- CHOCOLATE CONFECTIONERY PRODUCT TRENDS
- INCREASES IN OLDER POPULATION AFFECT SALES
- HEALTH AND CHOCOLATE
- A HIGHLY SEGMENTED MARKET
- HERSHEY DOMINATES FDM MARKET (excluding wal-mart)
- TV AND MAGAZINES RECEIVE MOST AD SPENDING
- “OTHER CHANNELS” LEAD DISTRIBUTION
- CHOCOLATE CONSUMPTION NEARLY UNIVERSAL
- THE FUTURE OF CHOCOLATE CONFECTIONERY
Market Drivers
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- PRODUCT TRENDS
- Line Extensions/Limited Edition Candies
- Indulgence
- HEALTH CONCERNS
- Obesity
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- Figure 1: Incidence of overweight and obese Americans aged 18 and older, 1994-2000
- Portion Sizes
- Health Benefits and Positioning Claims
- POPULATION BY AGE GROUP
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- Figure 2: U.S. population projections 1998, 2003 and 2008
- SEASONALITY
- RETAIL DISTRIBUTION
Market Size & Trends
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- STRONG GROWTH OVER REVIEW PERIOD
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- Figure 3: Sales of chocolate confectionery, at current and constant prices, 1998-2003
- Graph 1: Sales of chocolate confectionery, at current and constant prices, 1998-2003
- MARKET TRENDS
Market Segmentation
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- OVERVIEW
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- Figure 4: FDM sales of chocolate confectionery, by type, 2001 & 2003
- Graph 2: FDM sales of chocolate confectionery, by type, 2003
- CHOCOLATE CANDY BOX/BAG/BAR GREATER THAN 3.5 OZ.
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- Figure 5: FDM sales of chocolate candy box/bag/bar > 3.5 ounces, 1998-2003
- SEASONAL AND NOVELTY CHOCOLATES
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- Figure 6: FDM sales of seasonal and novelty chocolates, 1998-2003
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- Figure 7: FDM sales of seasonal and novelty chocolates, by sub-segment, 2001 & 2003
- CHOCOLATE CANDY BARS LESS THAN 3.5 OZ.
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- Figure 8: FDM sales of chocolate candy bars < 3.5 ounce, 1998-2003
- CHOCOLATE CANDY SNACK-SIZE
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- Figure 9: FDM sales of chocolate candy snack-size, 1998-2003
- GIFT BOX CHOCOLATES
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- Figure 10: FDM sales of gift box chocolates, 1998-2003
Supply Structure
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- FOREIGN TRADE
- Imports
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- Figure 11: U.S. chocolate and confectionery products imports*—top source countries, 2000 and 2002
- Exports
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- Figure 12: U.S. chocolate and confectionery exports*—top destination countries, 2000 and 2002
- FDM SALES BY MANUFACTURER
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- Figure 13: Top FDM manufacturer sales of chocolate confectionery, 2000 & 2002
- MANUFACTURER AND BRAND SALES BY SEGMENT
- Chocolate candy box/bag/bar > 3.5 oz.
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- Figure 14: FDM brand sales of chocolate candy box/bag/bar > 3.5 ounces, 2000 & 2002
- Seasonal and Novelty chocolate candy
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- Figure 15: FDM brand sales of seasonal and novelty chocolates, 2000 & 2002
- Chocolate candy bars < 3.5 oz.
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- Figure 16: FDM brand sales of chocolate candy bars < 3.5 ounces, 2000 & 2002
- Chocolate candy snack-size
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- Figure 17: FDM brand sales of chocolate candy snack-size, 2000 & 2002
- Gift box chocolates
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- Figure 18: FDM brand sales of gift box chocolates, 2000 & 2002
- COMPANIES AND BRANDS
- Hershey Foods
- Mars, Inc.—Masterfoods USA
- Nestlé USA
- Russell Stover
- Private label
Advertising & Promotion
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- OVERVIEW
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- Figure 19: Advertising expenditures for selected manufacturers, 2002
- COMPANIES AND BRANDS
- Masterfoods USA (Mars Inc.)
- Hershey’s
- Nestlé
- Other leading manufacturers and advertisers
- Russell Stover Candies
Retail Distribution
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- OVERVIEW
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- Figure 20: Sales of chocolate confectionery, by channel, 2001 & 2003
- SUPERMARKETS
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- Figure 21: Supermarket sales of chocolate confectionery, 1998-2003
- Supermarket operating data
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- Figure 22: Top supermarket operating statistics, latest financial year-end
- Figure 23: Percentage change from latest financial year-end versus year prior
- MASS MERCHANDISERS/WAREHOUSE CLUBS
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- Figure 24: Mass merchandiser and warehouse club sales of chocolate confectionery, 1998-2003
- Mass Merchandiser operating data
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- Figure 25: Top mass merchandiser operating statistics, latest financial year-end
- Figure 26: Percentage change from latest financial year-end versus year prior
- DRUG STORES
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- Figure 27: Drug store sales of chocolate confectionery, 1998-2003
- Drug Store operating data
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- Figure 28: Top drug store operating statistics, latest financial year-end
- Figure 29: Percentage change from latest financial year-end versus year prior
- CONVENIENCE STORES
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- Figure 30: Convenience store sales of chocolate confectionery, 1998-2003
- OTHER RETAILERS
The Consumer
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- INTRODUCTION
- TYPES OF CHOCOLATE LIKED
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- Figure 31: Types of chocolate preferred, August 2003
- Cross-tabulation: Multiple Users
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- Figure 32: Types of chocolate preferred, cross-tabulation, August 2003
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- Figure 33: Types of chocolate preferred, by gender, August 2003
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- Figure 34: Types of chocolate preferred, by age, August 2003
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- Figure 35: Types of chocolate preferred, by ethnicity, August 2003
- Sole-type users of chocolate
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- Figure 36: Sole types of chocolate users, August 2003
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- Figure 37: Sole types of chocolate users, by age, August 2003
- PREFERENCE FOR ADDED INGREDIENTS IN CHOCOLATE
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- Figure 38: Preference for added ingredients in chocolate, August 2003
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- Figure 39: Preference for added ingredients in chocolate, by gender, August 2003
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- Figure 40: Preference for added ingredients in chocolate, by age, August 2003
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- Figure 41: Preference for added ingredients in chocolate, by household income, August 2003
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- Figure 42: Preference for added ingredients in chocolate, by region of residence, August 2003
- Cross-tabulation: which type of chocolate liked by added ingredients liked in chocolate
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- Figure 43: Type of chocolate by preferences for added ingredients, August 2003
- FORMS OF CHOCOLATE CONFECTIONERY
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- Figure 44: Forms of chocolate confectionery, January-May 2003
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- Figure 45: Forms of chocolate confectionery, by gender, January-May 2003
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- Figure 46: Form of chocolate confectionery, by age, January-May 2003
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- Figure 47: Forms of chocolate confectionery, by household income, January-May 2003
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- Figure 48: Forms of chocolate confectionery, by ethnicity, January-May 2003
- TEENS AND CHOCOLATE CONFECTIONERY
- Forms of chocolate candy consumed
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- Figure 49: Forms of chocolate confectionery eaten by teens, January-September 2002
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- Figure 50: Forms of chocolate confectionery eaten by teens, by age and sex, January-September 2002
- CHILDREN AND CHOCOLATE CONFECTIONERY
- Forms of chocolate confectionery consumed
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- Figure 51: Forms of chocolate confectionery eaten by children, June 2002-May 2003
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- Figure 52: Forms of chocolate confectionery eaten by children, by age and sex, June 2002-May 2003
- Cross tabulation of eating attitudes with chocolate consumption
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- Figure 53: Cross-tabulation of eating attitudes with consumption of any chocolate, January-September 2002
- CONCLUSIONS
Future & Forecast
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- FUTURE TRENDS
- New product innovation
- Greater importance of ‘convenient’ distribution outlets
- Shifts in population offer market opportunities
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- Figure 54: U.S. population projections, by age, 2003 and 2008
- Indulgence in chocolate and rising health concerns
- MARKET FORECAST
- Total Market
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- Figure 55: Forecast of U.S. retail sales of chocolate confectionery, at current and constant prices, 2003-2008
- Graph 3: U.S. retail sales of chocolate confectionery, at constant prices, 1998-2008
- FDM Sales by Segment
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- Figure 56: FDM sales of chocolate confectionery, by type, 2003 & 2008
- Total Market by Channel
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- Figure 57: Sales of chocolate confectionery, by channel, 2003 & 2008
- Forecast Factors
APPENDIX: Trade Associations
Appendix: New Product Briefs
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- Innovative Companies: Carb Slim Chocolate Caramel Crunch Bites
- Nestlé USA: Nestlé Boo! Halloween Big Bucket
- CarboLite Foods: CarboRite Chocolate Crisp Wafer
- Russell Stover Candies: New Low Carb Candy
- Inspired Natural Foods: Cloud Nine Premium Chocolate Bar
- Hershey Foods: Kit Kat Miniatures
- Guylian USA: Praline Candy Bar
- Hershey Foods: Mr. Goodbar Bites
- American Chocolate: The Island Gourmet Dark Chocolate Bar
- Madelaine Chocolate Novelties: Santa and Snowman Stackables
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