Table of Contents
Introduction and Abbreviations
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- Definitions
- Consumer research
- Abbreviations
Executive Summary
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- Declining population
- High market growth
- Infantswear the best performer
- The impact of deflation
- Private-label dominates supply
- Significant differences between younger and older children
- 11-14s more fashion aware
- The future
Market Drivers
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- Decline in number of children increasing
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- Figure 1: Population trends in children aged 0-14, 1998, 2002 and 2007
- Figure 2: UK female population, by age group, 1998, 2002 and 2007
- Socio-economic status
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- Figure 3: Trends and projections in the UK population, by socio-economic group, 1998, 2002 and 2007
- PDI
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- Figure 4: Indexed PDI and consumer expenditure, at constant 1998 prices, 1998-2007
- Fashion
- Seasonality
Market Size and Trends
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- Slow growth, despite fewer children
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- Figure 5: UK retail sales of children’s clothing, 1998-2003
- Polarisation in the market
- Children’s clothing market by segment
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- Figure 6: UK retail sales of children’s clothing at current prices, by type, 2001 and 2003
- Figure 7: UK retail sales of children’s clothing at current prices, by type, 2003
Market Segmentation
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- Girl’s clothing
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- Figure 8: UK retail sales of girl’s clothing, 1998-2003
- Girls nightwear growing
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- Figure 9: UK retail sales of girl’s clothing, by type, 2001 and 2003
- Boy’s clothing
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- Figure 10: UK retail sales of boy’s clothing, 1998-2003
- Underwear sales suffer
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- Figure 11: UK retail sales of boy’s clothing, by type, 2001 and 2003
- Infantswear
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- Figure 12: UK retail sales of infantswear, 1998-2003
- All segments contributing to growth
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- Figure 13: UK retail sales of infantswear, by type, 2001 and 2003
The Supply Structure
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- Value end driving sales
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- Figure 14: Manufacturers’ branded shares of the children’s clothing market, by value, 2001 and 2003
- Next and Adams grow market share
- Other retail brands doing well
- Branded Clothing
Distribution
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- Multiples gather strength
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- Figure 15: UK retail sales of children’s clothing, by outlet, 2001 and 2003
Retailers
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- Adams Childrenswear
- Asda (George)
- Bhs
- Debenhams
- Gap
- H&M
- Mothercare plc
- Next plc
- Marks & Spencer
- Matalan
- Tesco
- Woolworths
- Fashion chains with children’s clothing
- Other value chains
Advertising and Promotion
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- Figure 16: Main monitored media advertising expenditure on children’s clothing, 1998-2002
- Figure 17: Main monitored media advertising expenditure on children’s clothing, by brand, 2002
- Brands establishing awareness in children’s clothing
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The Consumer
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- New clothing items
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- Figure 18: Children’s clothing items, 2001-03
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- Figure 19: Children’s clothing items, 2003
- Fewer dresses and more jeans
- Age matters
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- Figure 20: Children’s clothing items, by gender and age band, 2003
- Comfortable casual clothes
- Jeans are very popular
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- Figure 21: Amount spent on jeans, 2001-03
- Shopping for clothes – 11-14s
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- Figure 22: Who usually pays your clothes? 2001-03
- Girls already into shopping
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- Figure 23: Who usually pays for your clothes? girls vs boys, 2003
- Having their say
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- Figure 24: Shopping for new clothes, how much say do you have in the clothes you wear?, 2001-03
- Girls have more of a say than boys
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- Figure 25: how much say do you have in the clothes you wear? girls vs boys, 2003
The Consumer: Attitudes and Typologies
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- Girls 7-10
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- Figure 26: Most popular clothing items among 7-10-year-old girls, by demographic sub-group, 2003
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- Figure 27: Other popular Clothing items among 7-10-year-old girls, by demographic sub-group, 2003
- Girls 11-14
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- Figure 28: Most popular Clothing items among 11-14-year-old girls, by demographic sub-group, 2003
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- Figure 29: Other popular clothing items among 11-14-year-old girls, by demographic sub-group, 2003
- Boys 7-10
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- Figure 30: Most popular clothing items among 7-10-year-old boys, by demographic sub-group, 2003
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- Figure 31: Other popular clothing items among 7-10-year-old boys, by demographic sub-group, 2003
- Boys 11-14
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- Figure 32: Most popoular clothing items among 11-14-year-old boys, by demographic sub-group, 2003
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- Figure 33: Other popular clothing items among 11-14-year-old boys, by demographic sub-group, 2003
- Attitudes towards clothes and fashion – 7-10s
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- Figure 34: Attitudes towards clothes and fashion, among 7-10-year-olds, 2001-03
- Attitudes towards clothes, by gender
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- Figure 35: Attitudes towards clothes and fashion, among 7-10-year olds, boys vs girls, by demographic breakdown, 2003
- Attitudes towards clothes and fashion 11-14s
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- Figure 36: Attitudes towards clothes and fashion among 11-14-year-olds, 2001-03
- Attitudes towards clothes by gender
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- Figure 37: Attitudes towards clothes and fashion, among 11-14 year olds, boys vs girls, by demographic breakdown, 2003
The Future
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- Market growth despite declining number of children
- Prices still under downward pressure
- Style kittens
- Label development
- Retailers will develop stronger brands
- Supermarkets will grow share
- High risks for retailers
- The future for baby and infants clothing
- Forecasts for 5-10s
- The tweenage range (11-14s)
- Survival of independent retailers
- Product innovation
Forecast
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- A buoyant market
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- Figure 38: Forecast of the childrenswear market, at current prices, 2003-07
- Figure 39: Forecast of the childrenswear market, at constant prices, 2003-07
- Infantswear the most dynamic sector
- A positive growth environment
- Fashion trends play their part
- Dynamic distribution drives growth
- Factors incorporated
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