Author: Mintel Group Ltd.
Last saved by: HTTP server

Children's Clothing - UK - January 2004

INTRODUCTION AND ABBREVIATIONS
Definitions
Consumer research
 ABBREVIATIONS
EXECUTIVE SUMMARY
Declining population
High market growth
Infantswear the best performer
The impact of deflation
Private-label dominates supply
Significant differences between younger and older children
11-14s more fashion aware
The future
MARKET DRIVERS
Decline in number of children increasing
Figure 1: Population trends in children aged 0-14, 1998, 2002 and 2007
Figure 2: UK female population, by age group, 1998, 2002 and 2007
Socio-economic status
Figure 3: Trends and projections in the UK population, by socio-economic group, 1998, 2002 and 2007
PDI
Figure 4: Indexed PDI and consumer expenditure, at constant 1998 prices, 1998-2007
Fashion
Seasonality
MARKET SIZE AND TRENDS
Slow growth, despite fewer children
Figure 5: UK retail sales of children’s clothing, 1998-2003
Polarisation in the market
Children’s clothing market by segment
Figure 6: UK retail sales of children’s clothing at current prices, by type, 2001 and 2003
Figure 7: UK retail sales of children’s clothing at current prices, by type, 2003
MARKET SEGMENTATION
Girl’s clothing
Figure 8: UK retail sales of girl’s clothing, 1998-2003
Girls nightwear growing
Figure 9: UK retail sales of girl’s clothing, by type, 2001 and 2003
Boy’s clothing
Figure 10: UK retail sales of boy’s clothing, 1998-2003
Underwear sales suffer
Figure 11: UK retail sales of boy’s clothing, by type, 2001 and 2003
Infantswear
Figure 12: UK retail sales of infantswear, 1998-2003
All segments contributing to growth
Figure 13: UK retail sales of infantswear, by type, 2001 and 2003
THE SUPPLY STRUCTURE
Value end driving sales
Figure 14: Manufacturers’ branded shares of the children’s clothing market, by value, 2001 and 2003
Next and Adams grow market share
Other retail brands doing well
 BRANDED CLOTHING
DISTRIBUTION
Multiples gather strength
Figure 15: UK retail sales of children’s clothing, by outlet, 2001 and 2003
RETAILERS
Adams Childrenswear
Asda (George)
Bhs
Debenhams
Gap
H&M
Mothercare plc
Next plc
Marks & Spencer
Matalan
Tesco
Woolworths
Fashion chains with children’s clothing
Other value chains
ADVERTISING AND PROMOTION
Figure 16: Main monitored media advertising expenditure on children’s clothing, 1998-2002
Figure 17: Main monitored media advertising expenditure on children’s clothing, by brand, 2002
Brands establishing awareness in children’s clothing
THE CONSUMER
New clothing items
Figure 18: Children’s clothing items, 2001-03
Figure 19: Children’s clothing items, 2003
Fewer dresses and more jeans
Age matters
Figure 20: Children’s clothing items, by gender and age band, 2003
Comfortable casual clothes
Jeans are very popular
Figure 21: Amount spent on jeans, 2001-03
Shopping for clothes – 11-14s
Figure 22: Who usually pays your clothes? 2001-03
Girls already into shopping
Figure 23: Who usually pays for your clothes? girls vs boys, 2003
Having their say
Figure 24: Shopping for new clothes, how much say do you have in the clothes you wear?, 2001-03
Girls have more of a say than boys
Figure 25: how much say do you have in the clothes you wear? girls vs boys, 2003
THE CONSUMER: ATTITUDES AND TYPOLOGIES
Girls 7-10
Figure 26: Most popular clothing items among 7-10-year-old girls, by demographic sub-group, 2003
Figure 27: Other popular Clothing items among 7-10-year-old girls, by demographic sub-group, 2003
Girls 11-14
Figure 28: Most popular Clothing items among 11-14-year-old girls, by demographic sub-group, 2003
Figure 29: Other popular clothing items among 11-14-year-old girls, by demographic sub-group, 2003
Boys 7-10
Figure 30: Most popular clothing items among 7-10-year-old boys, by demographic sub-group, 2003
Figure 31: Other popular clothing items among 7-10-year-old boys, by demographic sub-group, 2003
Boys 11-14
Figure 32: Most popoular clothing items among 11-14-year-old boys, by demographic sub-group, 2003
Figure 33: Other popular clothing items among 11-14-year-old boys, by demographic sub-group, 2003
Attitudes towards clothes and fashion – 7-10s
Figure 34: Attitudes towards clothes and fashion, among 7-10-year-olds, 2001-03
Attitudes towards clothes, by gender
Figure 35: Attitudes towards clothes and fashion, among 7-10-year olds, boys vs girls, by demographic breakdown, 2003
Attitudes towards clothes and fashion 11-14s
Figure 36: Attitudes towards clothes and fashion among 11-14-year-olds, 2001-03
Attitudes towards clothes by gender
Figure 37: Attitudes towards clothes and fashion, among 11-14 year olds, boys vs girls, by demographic breakdown, 2003
THE FUTURE
Market growth despite declining number of children
Prices still under downward pressure
Style kittens
Label development
Retailers will develop stronger brands
Supermarkets will grow share
High risks for retailers
The future for baby and infants clothing
Forecasts for 5-10s
The tweenage range (11-14s)
Survival of independent retailers
Product innovation
FORECAST
A buoyant market
Figure 38: Forecast of the childrenswear market, at current prices, 2003-07
Figure 39: Forecast of the childrenswear market, at constant prices, 2003-07
Infantswear the most dynamic sector
A positive growth environment
Fashion trends play their part
Dynamic distribution drives growth
Factors incorporated

This report is supplied in accordance with Mintel's terms and conditions.  
© Mintel Group Ltd.