Table of Contents
Overview
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- What you need to know
- Areas covered in this report
Executive Summary
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- The market
- Spending and inflation
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- Figure 1: Italy: annual percentage growth in spending on electrical items and all spending, 2012-16
- Channels of distribution
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- Figure 2: Italy: estimated distribution of spending on electrical goods, 2016
- Sector size and forecast
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- Figure 3: Italy: annual % change in all retail sales (excl. fuel) and household goods retail sales, 2012-16
- Leading players
- Key metrics
- Market shares
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- Figure 4: Italy: leading electricals specialists: estimated shares of spending on electricals items, 2015-16
- Online
- The consumer
- What electricals they buy
- How they shop for electricals
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- Figure 5: Italy: how they shop for electricals, in-store vs online, January 2017
- Where they shop and why
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- Figure 6: Italy: where they shop for electricals, whether in-store or online, January 2017
- What we think
Issues and Insights
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- Electrical retailers should look to capitalise on the growth of m-commerce
- The facts
- The implications
- First-hand product experience is important to in-store shoppers
- The facts
- The implications
The Market – What You Need to Know
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- Consumer spend on electricals up for the third consecutive year
- Prices of electrical goods creeping up
- Specialists account for 76% of spending on electrical products
- Electrical retail sales growth accelerates
Spending and Inflation
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- Signs of economic recovery
- Market size and trend
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- Figure 7: Italy: consumer spending on electrical items (incl. VAT), 2012-16
- Inflation
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- Figure 8: Italy: consumer prices, annual % change, 2012-16
- Figure 9: Italy: consumer price inflation on electrical items, annual % change, July 2015-December 2016
Product Market Breakdown
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- Figure 10: Italy: main electricals markets, volume sales, 2011-16
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- Figure 11: Italy: main electricals markets, volume sales forecasts, 2016-20
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Channels of Distribution
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- Figure 12: Italy: estimated distribution of spending on electrical goods, 2015-16
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Sector Size and Forecast
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- Figure 13: Italy: household goods specialists’ sales, excl. VAT, 2011-16
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- Figure 14: Italy: household goods specialists’ sales, forecasts, excl. VAT, 2017-21
- Electrical retail sales estimates
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- Figure 15: Italy: estimated electricals retailers’ sales, excl. VAT, 2011-16
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Leading Players – What You Need to Know
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- Expert’s extends market-leading position with 17% y-o-y sales increase
- Media World and Euronics update store formats
- MiniTrony looks to convenience
- Expert grows market share
- Online
Leading Players
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- Unieuro bolsters online shopping experience
- Media World store digitisation
- Euronics unveils new product experience in-store layout
- Trony launches proximity store format to best serve the needs of urban consumers
- Telecoms specialists
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- Figure 16: Italy: leading specialist electrical retailers, estimated sales, 2013-16
- Figure 17: Italy: leading specialist electrical retailers, estimated outlet numbers, 2013-16
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- Figure 18: Italy: leading specialist electrical retailers, estimated sales per outlet, 2013-16
Market Shares
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- Figure 19: Italy: leading specialist electrical retailers: Estimated shares of all spending on electricals items, 2013-16
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Online
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- Online activity and device usage
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- Figure 20: Italy: broadband connections, 2012-16
- Shopping online
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- Figure 21: Italy: online buyers of electrical items in last 12 months, 2012-16
- Online sales
- Leading online players
The Consumer – What You Need to Know
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- Mobile phones/tablets are the most purchased electrical products
- Majority of Italian consumers purchase electrical products in-store
- Amazon is the single most used retailer for purchasing electrical products
- Most popular reason for shopping in-store is to try and inspect products
What Electricals They Buy
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- Mobile phones/tablets are the most popular purchases
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- Figure 22: Italy: types of electrical products purchased, January 2017
- More women than men haven’t bought electrical products
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- Figure 23: Italy: types of electrical products purchased, by gender, January 2017
- Young millennials are the biggest purchasers of mobile devices
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- Figure 24: Italy: types of electrical products purchased, by age, January 2017
- Technology ownership
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- Figure 25: Italy: technology products personally owned, Q1 2017
How They Shop for Electricals – Online vs In-Store
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- Most Italian consumers buy electricals in-store
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- Figure 26: Italy: how they shop for electricals, in-store vs online, January 2017
- Female consumers prefer to shop in-store
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- Figure 27: Italy: how they shop for electricals, in-store vs online, by gender, January 2017
- Older consumers less inclined to shop online for electricals
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- Figure 28: Italy: how they shop for electricals, in-store vs online, by age, January 2017
- What they bought online/instore
- Gaming hardware is the most purchased product online
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- Figure 29: Italy: how they shop for electricals, in-store vs online, by product purchased, January 2017
Where They Shop for Electricals and Why
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- Amazon is the most used retailer for electrical goods purchasing
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- Figure 30: Italy: where they shop for electricals, whether in-store or online, January 2017
- Online: Amazon dominant
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- Figure 31: Italy: where they shop for electricals, online, January 2017
- Customer profiles of online shoppers
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- Figure 32: Italy: profile of those who had bought electricals online, by retailer used, January 2017
- In-store: Media World leads
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- Figure 33: Italy: where they shop for electricals, in-store, January 2017
- Customer profiles of in-store shoppers
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- Figure 34: Italy: profile of those who had bought electricals in-store, by retailer used, January 2017
- Reasons for shopping online and in-store
- Consumers value the hands-on product experience in-store
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- Figure 35: Italy: reasons for shopping for electricals in-store, January 2017
- Lower prices are the biggest draw for shopping online for electricals
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- Figure 36: Italy: reasons for shopping for electricals online, January 2017
- Reasons for shopping crossed by individual retailer
- Shopping online
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- Figure 37: Italy: reasons for shopping for electricals online, by retailer used, January 2017
- Shopping in-store
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- Figure 38: Italy: reasons for shopping for electricals in-store, by retailer used, January 2017
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Data sources
Amazon.com
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- What we think
- Marketplace is growing
- Disruptive influence
- Does Amazon need stores?
- Maturity beckoning?
- Where next?
- Company background
- Company performance
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- Figure 39: Amazon.com Inc.: group financial performance, 2011/12-2015/16
- Electricals sales
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- Figure 40: Amazon: estimated electricals sales in Europe, 2015-16
- Marketplace
- Retail offering
Apple Retail
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- What we think
- Over-reliance on the iPhone?
- A price rise too far?
- All about the image
- Company background
- Company performance
- Worldwide
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- Figure 41: Apple Inc.: sales and operating profit, 2012-16
- Apple Retail UK
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- Figure 42: Apple Retail UK: group financial performance, 2011/12-2015/16
- Figure 43: Apple Retail UK: outlet data, 2011/12-2015/16
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- Figure 44: Apple Retail: European stores, 2014-17
- Retail offering
E-Square
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- What it does
- Company background
- Key figures
- Members
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- Figure 45: E-Square membership, 2016
- Sales
Euronics International
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- What we think
- Bringing its members new and innovative products
- Brand communication
- Bolstering multi-channel proposition
- Services add value to physical stores
- Company background
- Company performance
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- Figure 46: Euronics International: group sales performance, 2011-15
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- Figure 47: Euronics International: estimated outlet data, 2011-15
- Retail offering
Expert Europe
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- What we think
- National network, local availability
- Strength in common branding is being eroded
- Increased focus on brand and product expertise and service…
- …and online presence
- Where now?
- Company background
- Company performance
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- Figure 48: Expert Europe: group sales performance, 2012-16
- Figure 49: Expert Europe: outlet data, 2012-16
Media-Saturn
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- What we think
- Looking for opportunities in rentals
- The important of the connected home
- Services potential
- Digital stores
- Being proactive with innovation
- Redcoon brought pureplay online expertise
- Where now?
- Company background
- Company performance
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- Figure 50: Media Markt/Saturn: group financial performance, 2011/12-2015/16
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- Figure 51: Media Markt/Saturn: outlet data, 2011/12-2015/16
- Retail offering
- Retail offering
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