Table of Contents
Overview
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- What you need to know
- Issues covered in this Report
Executive Summary
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- The market
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- Figure 1: Estimated value of the beauty and personal care market, NI and RoI, 2012-21
- Forecast
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- Figure 2: Estimated value of the beauty and personal care market, NI and RoI, 2012-21
- Market factors
- Brexit and BPC market
- Irish consumers trade up for fragrance
- Sexist pricing being addressed by retailers
- Companies, brands and innovations
- The consumer
- Irish consumers favour mass market skincare products
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- Figure 3: Types of facial skincare products that consumers typically buy (NI and RoI), November 2016
- NI consumers more likely to buy premium make-up
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- Figure 4: Type of make-up products that consumers typically buy (NI and RoI), November 2016
- Boots is retailer of choice in BPC market
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- Figure 5: Retailers that consumers have bought beauty and personal care items from in the last 12 months, RoI, November 2016
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- Figure 6: Retailers that consumers have bought beauty and personal care items from in the last 12 months, NI, November 2016
- Irish consumers wary of claims
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- Figure 7: Agreement with statements relating to beauty and personal care, NI and RoI, November 2016
- What we think
The Market – What You Need to Know
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- Growth forecast for Irish BPC market
- Brexit and BPC market
- Colour cosmetics market buoyed for growth
- Increased accessibility of prestige fragrances drives growth
- Male beauty trend gains momentum
- BPC brands cut prices following sexist pricing allegations
Market Size and Forecast
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- Growth forecast for BPC market in 2017
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- Figure 8: Estimated value of IoI, RoI and NI beauty and personal care markets 2012-21
- Online BPC market expected to experience growth
- Personal care accounts for half of Irish market
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- Figure 9: Estimated value of BPC market, by category, IoI, 2017
- Accessibility of luxury brands drives growth in fragrance market
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- Figure 10: Share of branded and private label launches in the fragrance category, UK and Ireland, Feb 2012-16
Market Drivers
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- Brexit and BPC market
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- Figure 11: Consumer sentiment index, NI, Q1 2012-Q4 2016
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- Figure 12: Consumer confidence index, RoI, October 2015-December 2016
- Male beauty trend gains momentum
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- Figure 13: Men who typically purchase beauty and personal care products, by type, NI, November 2016
- Figure 14: Men who typically purchase beauty and personal care products, by type, RoI, November 2016
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- Figure 15: Men who typically buy beauty and personal care products, by type, NI, November 2015 and 2016
- Greater number of clothing retailers enter the beauty retailing market
- Social media and bloggers influence buying in BPC market
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- Figure 16: Consumers who log onto Facebook regularly (at least once per week) by age, NI and RoI, April 2016
- Sexist pricing continued to be seen as an issue
- Government ban on microbeads expected to impact BPC market
- Technology revolutionises consumer BPC regime
Companies and Brands – What You Need to Know
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- Coty acquires 60% stake in Younique
- P&G launches world’s first recyclable shampoo bottle
- Dermatological-tested claims surge in colour cosmetics
- Beauty Pie revolutionises beauty market
- Waterless trend transcends into male beauty market
- Unisex fragrances gain traction
Who’s Innovating?
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- Busier lives driving demand for long-lasting cosmetics
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- Figure 17: Top 10 claims of new product launches in colour cosmetics market, UK and Ireland, January 2012-December 2016
- Dermatologically-tested claims on the rise for colour cosmetics
- Beauty Pie revolutionises beauty market
- Waterless trend transcends male BPC market
- Unisex fragrances experience growth
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- Figure 18: New launches in fragrance category, UK and Ireland, January 2012-December 2016
Companies and Brands
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- Manufacturers
- Coty Inc
- Estée Lauder
- Johnson and Johnson
- L’Oréal UK and L’Oréal Ireland
- LVMH Group (Louis Vuitton, Moet, Hennessy)
- Unilever
- Procter and Gamble
- Retailers
- A.S. Watson (Superdrug, Perfume Shop, Savers)
- Debenhams
- Gordon’s Chemist
- LUSH
- The Body Shop
- Walgreens Boots Alliance
The Consumer – What You Need to Know
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- Mass market brands dominate skincare and bodycare markets
- Irish consumers favour premium fragrance/aftershave
- Boots is retailer of choice for buying BPC products
- Irish consumers are wary of claims
The Consumer – Types of Beauty and Personal Care Products Bought
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- Mass market brands dominate facial skincare market
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- Figure 19: Types of facial skincare products that consumers typically buy, NI and RoI, November 2016
- Millennials favour premium own-brand bodycare products
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- Figure 20: Type of bodycare products that Irish consumers typically buy, NI and RoI, November 2016
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- Figure 21: Type of make-up products that consumers typically buy, NI and RoI, November 2016
- Premium luxury brands prove popular in fragrance market
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- Figure 22: Types of fragrance/aftershave products that consumers typically buy, NI and RoI, November 2016
The Consumer – Retailers Used to Purchase Beauty and Personal Care Items
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- Boots leads in Irish BPC market
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- Figure 23: Retailers that consumers have bought beauty and personal care items from in the last 12 months, NI and RoI, November 2016
- Women more likely to use specialised retailers for BPC products
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- Figure 24: Consumers who purchased beauty and personal care products from boots in the last 12 months by gender, NI and RoI, November 2016
- Men prefer to use supermarkets when buying BPC products
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- Figure 25: Retailers that consumers have bought BPC items from in the last 12 months, by gender, NI, November 2016
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- Figure 26: Retailers that consumers have used to buy BPC products in the last 12 months, by gender, RoI, November 2016
- Millennials more likely to use online-only retailer
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- Figure 27: Consumers who have used online-only retailers for BPC products in the last 12 months, by age, November 2016
The Consumer – Attitudes towards Beauty and Personal Care
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- Irish consumers wary of certain claims
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- Figure 28: Agreement with statements relating to beauty and personal care, NI and RoI, November 2016
- Beauty/fragrance sets are the ideal gift
- Discounters used for personal care items
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- Figure 29: Agreement with the statement ‘I am more likely to buy personal care items (eg deodorants) from discounter outlets’, by gender and age, NI and RoI, November 2016
- Men buy premium BPC products for gifts
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- Figure 30: Agreement with statement ‘I prefer to buy premium brands (eg Lancôme) as a gift rather than for myself’, by gender, NI and RoI, November 2016
- Packaging matters most to Millennials
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- Figure 31: Agreement with statement ‘Packaging does not matter to me when buying beauty products’, by age, NI and RoI, November 2016
- Irish women want natural ingredients
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- Figure 32: Agreement with statement ‘I would like to see more beauty ranges with all natural ingredients’, by gender, NI and RoI, November 2016
- Scope for more male vloggers
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- Figure 33: Agreement with the statement ‘I am more likely to buy beauty and personal care products that have been reviewed by influential bloggers/youtube (eg Zoella)’, by gender, NI and RoI, November 2016
Appendix – Data Sources, Abbreviations and Supporting Information
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- Data sources
- Generational cohort definitions
- Abbreviations
Appendix – The Consumer
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- NI Toluna data
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- Figure 34: Types of facial skincare products (eg cleansers, toners) products that consumers typically buy, by demographics, NI, November 2016
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- Figure 35: Types of bodycare products (eg moisturisers, exfoliators) that consumers typically buy, by demographics, NI, November 2016
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- Figure 36: Types of make–up (eg lipstick, concealer, eyeliner) products that consumers typically buy, by demographics, NI, November 2016
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- Figure 37: Types of fragrances/aftershave products that consumers typically buy, by demographics, NI, November 2016
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- Figure 38: If consumers have bought any make-up (eg lipstick, mascara), skincare products (eg facial, bodycare), fragrances and/or aftershave products for themselves or someone else in the last 12 months, by demographics, NI, November 2016
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- Figure 39: Retailers that consumers have bought beauty and personal care items from in the last 12 months, by demographics, NI, November 2016
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- Figure 40: Retailers that consumers have bought beauty and personal care items from in the last 12 months, by demographics, NI, November 2016 (continued)
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- Figure 41: Retailers that consumers have bought beauty and personal care items from in the last 12 months, by demographics, NI, November 2016 (continued)
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- Figure 42: Retailers that consumers have bought beauty and personal care items from in the last 12 months, by demographics, NI, November 2016 (continued)
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- Figure 43: Agreement with statements relating to beauty and personal care items, by demographics, NI, November 2016
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- Figure 44: Agreement with statements relating to beauty and personal care items, by demographics, NI, November 2016 (continued)
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- Figure 45: Agreement with statements relating to beauty and personal care items, by demographics, NI, November 2016 (continued)
- RoI Toluna data
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- Figure 46: Types of facial skincare products (eg cleansers, toners) products that consumers typically buy, by demographics, RoI, November 2016
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- Figure 47: Types of bodycare products (eg moisturisers, exfoliators) that consumers typically buy, by demographics, RoI, November 2016
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- Figure 48: Types of make–up (eg lipstick, concealer, eyeliner) products that consumers typically buy, by demographics, RoI, November 2016
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- Figure 49: Types of fragrances/aftershave products that consumers typically buy, by demographics, RoI, November 2016
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- Figure 50: If consumers have bought any make-up (eg lipstick, mascara), skincare products (eg facial, bodycare), fragrances and/or aftershave products for themselves or someone else in the last 12 months, by demographics, RoI, November 2016
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- Figure 51: Retailers that consumers have bought beauty and personal care items from in the last 12 months, by demographics, RoI, November 2016
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- Figure 52: Retailers that consumers have bought beauty and personal care items from in the last 12 months, by demographics, RoI, November 2016 (continued)
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- Figure 53: Retailers that consumers have bought beauty and personal care items from in the last 12 months, by demographics, RoI, November 2016 (continued)
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- Figure 54: Retailers that consumers have bought beauty and personal care items from in the last 12 months, by demographics, RoI, November 2016 (continued)
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- Figure 55: Agreement with statements relating to beauty and personal care items, by demographics, RoI, November 2016
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- Figure 56: Agreement with statements relating to beauty and personal care items, by demographics, RoI, November 2016 (continued)
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- Figure 57: Agreement with statements relating to beauty and personal care items, by demographics, RoI, November 2016 (continued)
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