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Beer, Craft Beer and Ciders - Canada - February 2017
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Beer, Craft Beer and Ciders - Canada - February 2017
Market

Mintel provides a range of market information across categories including: forecasting and share information

The Market – What You Need to Know
Market Size and Forecast
Market Factors

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Beer, Craft Beer and Ciders - Canada - February 2017
Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – What You Need to Know
Beer and Cider Usage
Perceptions of Beer, Craft Beer and Cider
Associations with Beer and Cider
Opportunity for Beer and Cider Innovation
Consumers Groups

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Beer, Craft Beer and Ciders - Canada - February 2017
Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Key Players – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?

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Beer, Craft Beer and Ciders - Canada - February 2017
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
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What you need to know

While beer remains far and away the most popular alcoholic beverage in Canada, the ground is shifting. As competitive pressures mount, brewers need to have their finger on the pulse when it comes to what Canadians are drinking, what’s important to them when selecting the beers or ciders and areas of possible interest. This Report endeavours to provide readers with a snapshot based on consumer feedback to answer these questions, understand where the market is and identify trends that provide a fact-based input to inform go-forward strategies.

Definition

Definition of beer and cider for consumer feedback:

Any beer

  • Lager (eg Molson Canadian, Budweiser)

  • Craft beer – any beer made from a small/local producer (eg Steam Whistle, Great Lakes)

  • Ale/Bitter (eg Alexander Keith's IPA, Sleemans Cream Ale, Rickard's Red)

  • Wheat beer (Hoegaarden, Kronenbourg Blanc)

  • Stout/porter (eg Guinness)

  • Fruit-flavoured beer (eg Poppers Orange, Shock Top)

  • Low-alcohol beer

  • Radler

  • Spirit-flavoured beer (eg Desperados)

  • Malt (eg Colt 45)

  • Non-alcoholic beer

Any cider

  • Apple cider (eg Strongbow, Magners)

  • Cider – non-apple flavoured (eg pear, raspberry)

Definition of beer for market sizing

  • Light/no/low alcohol beer (with an ABV below 4%)

  • Standard beer (with an ABV of 4% - 5.5%)

  • Strong beer (with an ABV of 5.6% - 8.5%)

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