Table of Contents
Executive Summary
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- The issues
- Consumers aren’t willing to trade in the household car for Uber or Lyft yet
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- Figure 1: Attitudes toward ride sharing, December 2016
- Consumers are wary of vetting process for drivers
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- Figure 2: Attitudes toward ride sharing, by gender, December 2016
- Urban residents have access to a plethora of mobility options
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- Figure 3: Transportation services used, by area, December 2016
- The opportunities
- Majority of ride share users use multiple times per month
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- Figure 4: Ride sharing frequency, December 2016
- Ride sharing used for a variety of events and destinations
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- Figure 5: Locations for ride sharing use, December 2016
- Ride sharing an effective alternative to drinking and driving
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- Figure 6: Ride sharing locations and reasons for using ride sharing, by area, December 2016
- What it means
The Market – What You Need to Know
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- Ride sharing benefits greatly from low gas prices
- Local legislation impacts ride sharing services
- Millennials and younger generations drive growth
Market Perspective
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- Car sharing usage drops as ride sharing increases
Market Factors
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- Gas prices can impact profitability of ride sharing
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- Figure 7: US gasoline and diesel retail prices, January 2007-November 2016
- Consumer confidence could boost overall spending
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- Figure 8: Consumer Sentiment Index, January 2007-December 2016
- Local legislation and laws could impact operations in local markets
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- Figure 9: Uber acquisition email, March 2016
- Growth in Millennials and younger generations should increase ride sharing usage
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- Figure 10: Percentage breakdown of population by generation, 2017-22
Key Players – What You Need to Know
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- Uber and Lyft dominate US market
- New entrants attempt to gain market share
- Vehicle owners flock to ride sharing to monetize their vehicles
What’s Working?
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- Uber has largest presence in US
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- Figure 11: UberEats acquisition email, January 2017
- Figure 12: Uber gift card acquisition email, December 2016
- Drivers enjoy the flexibility of driving for ride sharing services
- Shared rides are popular among heavier users of ride sharing
What’s Struggling?
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- Late entrants to the market will struggle to grow
What’s Next?
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- Driverless cars will take the sharing out of ride sharing
- Ride share services for parents
- Uber launches Movement
- Ride packages
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- Figure 13: Uber package acquisition email, November 2016
- Figure 14: Lyft Flat Fare Pass acquisition email, January 2017
The Consumer – What You Need to Know
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- Nearly one in four consumers use ride sharing
- Older Millennials are heavy users of ride sharing
- Ride sharing provides another option for inebriated consumers
- Convenience tops reasons for ride sharing use
- Ride sharing ideal for vacations
Transportation Services Used
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- Nearly one in four consumers use ride sharing
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- Figure 15: Transportation services used in last 12 months, December 2016
- Urban residents use multiple options to address mobility needs
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- Figure 16: Transportation services used, by area, December 2016
- Fathers use multiple transportation options despite higher rate of car ownership
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- Figure 17: Transportation services used in the past 12 months, by parental status, December 2016
- Ride sharing garners high usage among Asians and Hispanics
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- Figure 18: Transportation services used, by race and Hispanic origin, December 2016
Ride Sharing Frequency
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- Six in 10 ride sharing users make multiple trips per month
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- Figure 19: Ride sharing frequency, December 2016
- Older Millennials are heavy users of ride sharing
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- Figure 20: Ride sharing frequency, by generation, December 2016
- Four in 10 urban ride sharing users are heavy users
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- Figure 21: Ride sharing frequency, by area, December 2016
Locations for Ride Sharing Use
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- Ride sharing services are used for a wide variety of events
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- Figure 22: Locations for Ride Sharing, December 2016
- Four in 10 heavy users commute to work with ride sharing
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- Figure 23: Locations for ride sharing, by ride sharing frequency, December 2016
- Ride sharing gives inebriated consumers options to avoid driving
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- Figure 24: Ride sharing locations and reasons for using ride sharing, by area, December 2016
Reasons for Using Ride Sharing
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- Convenience is king for consumers
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- Figure 25: Reasons for using ride sharing, December 2016
- Heavy and moderate users find ride sharing saves time
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- Figure 26: Reasons for using ride sharing – Saves time, by ride sharing frequency, December 2016
- Heavy and moderate users ride share to avoid bad weather
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- Figure 27: Reasons for using ride sharing – Inclement weather, by ride sharing frequency, December 2016
Reasons for not Using Ride Sharing
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- Ride sharing won’t replace personal car ownership anytime soon
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- Figure 28: Reasons for not using ride sharing, December 2016
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- Figure 29: Number of vehicles in the household, by ride sharing frequency, December 2016
- Women more concerned about safety, prefer taxis over men
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- Figure 30: Reasons for not using ride sharing, by gender, December 2016
Preferred Ride Sharing Provider and Reasons
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- Ride share users prefer Uber
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- Figure 31: Ride sharing service preference, by ride sharing frequency, December 2016
- User interface and reliability lead reasons for preference
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- Figure 32: Reasons for preferred ride sharing service, by ride sharing frequency, December 2016
Ride Sharing Behavior
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- Ride sharing an extremely convenient service on vacation
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- Figure 33: Ride sharing behavior, December 2016
- Heavy and moderate users use shared services to save money
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- Figure 34: Ride sharing behavior – Shared services, by ride sharing frequency, December 2016
- Frequent users use more than one ride sharing app
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- Figure 35: Ride sharing behavior – Using more than one service, by ride sharing frequency, December 2016
Attitudes toward Ride Sharing
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- Consumers agree ride sharing cannot replace personal car ownership
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- Figure 36: Attitudes toward ride sharing, December 2016
- Heavy users don’t think ride sharing is eco-friendly
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- Figure 37: Attitudes toward ride sharing, by ride sharing frequency, December 2016
- Women less trustworthy of ride sharing drivers
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- Figure 38: Attitudes toward ride sharing, by gender, December 2016
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- Figure 39: Attitudes toward ride sharing, by ride sharing frequency, December 2016
- Parents want additional options for their kids
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- Figure 40: Attitudes toward ride sharing, by parental status, December 2016
Appendix – Data Sources and Abbreviations
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- Data sources
- Consumer survey data
- Consumer qualitative research
- Direct marketing creative
- Abbreviations and terms
- Terms
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