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Ride Sharing and Alternate Transportation - US - February 2017

OVERVIEW 
What you need to know
Definition
EXECUTIVE SUMMARY
The issues
Consumers aren’t willing to trade in the household car for Uber or Lyft yet
Figure 1: Attitudes toward ride sharing, December 2016
Consumers are wary of vetting process for drivers
Figure 2: Attitudes toward ride sharing, by gender, December 2016
Urban residents have access to a plethora of mobility options
Figure 3: Transportation services used, by area, December 2016
The opportunities
Majority of ride share users use multiple times per month
Figure 4: Ride sharing frequency, December 2016
Ride sharing used for a variety of events and destinations
Figure 5: Locations for ride sharing use, December 2016
Ride sharing an effective alternative to drinking and driving
Figure 6: Ride sharing locations and reasons for using ride sharing, by area, December 2016
What it means
THE MARKET – WHAT YOU NEED TO KNOW
Ride sharing benefits greatly from low gas prices
Local legislation impacts ride sharing services
Millennials and younger generations drive growth
MARKET PERSPECTIVE
Car sharing usage drops as ride sharing increases
MARKET FACTORS
Gas prices can impact profitability of ride sharing
Figure 7: US gasoline and diesel retail prices, January 2007-November 2016
Consumer confidence could boost overall spending
Figure 8: Consumer Sentiment Index, January 2007-December 2016
Local legislation and laws could impact operations in local markets
Figure 9: Uber acquisition email, March 2016
Growth in Millennials and younger generations should increase ride sharing usage
Figure 10: Percentage breakdown of population by generation, 2017-22
KEY PLAYERS – WHAT YOU NEED TO KNOW
Uber and Lyft dominate US market
New entrants attempt to gain market share
Vehicle owners flock to ride sharing to monetize their vehicles
WHAT’S WORKING?
Uber has largest presence in US
Figure 11: UberEats acquisition email, January 2017
Figure 12: Uber gift card acquisition email, December 2016
Drivers enjoy the flexibility of driving for ride sharing services
Shared rides are popular among heavier users of ride sharing
WHAT’S STRUGGLING?
Late entrants to the market will struggle to grow
WHAT’S NEXT?
Driverless cars will take the sharing out of ride sharing
Ride share services for parents
Uber launches Movement
Ride packages
Figure 13: Uber package acquisition email, November 2016
Figure 14: Lyft Flat Fare Pass acquisition email, January 2017
THE CONSUMER – WHAT YOU NEED TO KNOW
Nearly one in four consumers use ride sharing
Older Millennials are heavy users of ride sharing
Ride sharing provides another option for inebriated consumers
Convenience tops reasons for ride sharing use
Ride sharing ideal for vacations
TRANSPORTATION SERVICES USED
Nearly one in four consumers use ride sharing
Figure 15: Transportation services used in last 12 months, December 2016
Urban residents use multiple options to address mobility needs
Figure 16: Transportation services used, by area, December 2016
Fathers use multiple transportation options despite higher rate of car ownership
Figure 17: Transportation services used in the past 12 months, by parental status, December 2016
Ride sharing garners high usage among Asians and Hispanics
Figure 18: Transportation services used, by race and Hispanic origin, December 2016
RIDE SHARING FREQUENCY
Six in 10 ride sharing users make multiple trips per month
Figure 19: Ride sharing frequency, December 2016
Older Millennials are heavy users of ride sharing
Figure 20: Ride sharing frequency, by generation, December 2016
Four in 10 urban ride sharing users are heavy users
Figure 21: Ride sharing frequency, by area, December 2016
LOCATIONS FOR RIDE SHARING USE
Ride sharing services are used for a wide variety of events
Figure 22: Locations for Ride Sharing, December 2016
Four in 10 heavy users commute to work with ride sharing
Figure 23: Locations for ride sharing, by ride sharing frequency, December 2016
Ride sharing gives inebriated consumers options to avoid driving
Figure 24: Ride sharing locations and reasons for using ride sharing, by area, December 2016
REASONS FOR USING RIDE SHARING
Convenience is king for consumers
Figure 25: Reasons for using ride sharing, December 2016
Heavy and moderate users find ride sharing saves time
Figure 26: Reasons for using ride sharing – Saves time, by ride sharing frequency, December 2016
Heavy and moderate users ride share to avoid bad weather
Figure 27: Reasons for using ride sharing – Inclement weather, by ride sharing frequency, December 2016
REASONS FOR NOT USING RIDE SHARING
Ride sharing won’t replace personal car ownership anytime soon
Figure 28: Reasons for not using ride sharing, December 2016
Figure 29: Number of vehicles in the household, by ride sharing frequency, December 2016
Women more concerned about safety, prefer taxis over men
Figure 30: Reasons for not using ride sharing, by gender, December 2016
PREFERRED RIDE SHARING PROVIDER AND REASONS
Ride share users prefer Uber
Figure 31: Ride sharing service preference, by ride sharing frequency, December 2016
User interface and reliability lead reasons for preference
Figure 32: Reasons for preferred ride sharing service, by ride sharing frequency, December 2016
RIDE SHARING BEHAVIOR
Ride sharing an extremely convenient service on vacation
Figure 33: Ride sharing behavior, December 2016
Heavy and moderate users use shared services to save money
Figure 34: Ride sharing behavior – Shared services, by ride sharing frequency, December 2016
Frequent users use more than one ride sharing app
Figure 35: Ride sharing behavior – Using more than one service, by ride sharing frequency, December 2016
ATTITUDES TOWARD RIDE SHARING
Consumers agree ride sharing cannot replace personal car ownership
Figure 36: Attitudes toward ride sharing, December 2016
Heavy users don’t think ride sharing is eco-friendly
Figure 37: Attitudes toward ride sharing, by ride sharing frequency, December 2016
Women less trustworthy of ride sharing drivers
Figure 38: Attitudes toward ride sharing, by gender, December 2016
Figure 39: Attitudes toward ride sharing, by ride sharing frequency, December 2016
Parents want additional options for their kids
Figure 40: Attitudes toward ride sharing, by parental status, December 2016
APPENDIX – DATA SOURCES AND ABBREVIATIONS
Data sources
Consumer survey data
Consumer qualitative research
Direct marketing creative
Abbreviations and terms
Terms

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