Table of Contents
Overview
-
- What you need to know
- Areas covered in this report
Executive Summary
-
- The market
- Spending and inflation
-
- Figure 1: Italy: Consumer prices * of clothing and footwear, annual % change, January 2015-August 2016
- Channels of distribution
-
- Figure 2: Italy: Estimated distribution of consumer spending on clothing and footwear, 2015
- Sector size and forecast
-
- Figure 3: Italy: Sales by clothing and footwear specialists as % all spending on clothing and footwear, 2012-16
- Leading players
- Key metrics
- Market leaders
-
- Figure 4: Italy: Leading clothing specialists, sales as % of all spending on clothing and footwear, 2013-15
- Online
- The consumer
- Where they shop
-
- Figure 5: Italy: The consumer: Where people shopped for clothing in the past 12 months, by broad category, July 2016
- H&M and OVS are the most used retailers
-
- Figure 6: Italy: Where people shop for clothing in the past 12 months, by retailer, July 2016
- Young people drive clothes purchasing
-
- Figure 7: Italy: Attitudes to shopping for clothing, July 2016
- The omnichannel experience is increasingly important
-
- Figure 8: Italy: Attitudes to shopping for clothing, by gender, July 2016
- Behaviours when shopping for clothing
- What we think
Issues and Insights
-
- The drive to modernise Italian retailing is coming from outside
- The facts
- The implications
- The opportunity in online
- The facts
- The implications
The Market – What You Need to Know
-
- Economy edging forward
- Clothing demand weak
- Inflation falling
- Clothing dominant
- Clothing specialists strong
- Modest growth
Spending and Inflation
-
- Economic recovery showing worrying signs of weakness of late
- Increased spend on clothing
-
- Figure 9: Italy: Consumer spending on clothing and footwear (incl. VAT), 2012-16
- Inflation
-
- Figure 10: Italy: Consumer prices * of clothing and footwear, annual % change, 2011-15
-
- Figure 11: Italy: Consumer prices * of clothing and footwear, annual % change, January 2015-August 2016
- Market segmentation
-
- Figure 12: Italy: Clothing market, estimated segmentation, 2015
- Channels of distribution
-
- Figure 13: Italy: Estimated distribution of consumer spending on clothing and footwear, 2015
Sector Size and Forecast
-
- 2015 total retail sales growth up, but expected to slow in 2016
- Sales through specialists accelerated in 2015
-
- Figure 14: Italy: Clothing, footwear and textiles specialists’ sales (excl. VAT), 2012-16
- Figure 15: Italy: Forecast clothing, footwear and textiles retailers’ sales (excl. VAT), 2016-21
Leading Players – What You Need to Know
-
- Market leaders
- Fragmented market
- Online underdeveloped
Leading Players
-
- Market leaders doing well
- Some established players struggling
-
- Figure 16: Italy: Leading clothing specialists, sales, 2013-15
-
- Figure 17: Italy: Leading clothing retailers, outlet numbers, 2013-15
- Figure 18: Italy: Leading clothing retailers, sales per outlet, 2013-15
Market Shares
-
-
- Figure 19: Italy: Leading clothing retailers, sales as % of all spending on clothing and footwear, 2013-15
-
Online
-
- Shopping for clothing online
-
- Figure 20: Italy: Proportion of all individuals saying they have purchased goods online in the last year, 2010-15
- Leading retailers
The Consumer – What You Need to Know
-
- Specialists dominate the Italian clothing sector
- H&M and OVS are the most used retailers
- Young people drive clothes purchasing
- Online clothes shopping is underdeveloped
- Consumers reluctant is shop online for clothes
- Trying on clothing ahead of purchase is important
- The omnichannel experience is increasingly important
Where They Shop
-
- Three-quarters of consumers shop at non-specialists
-
- Figure 21: Italy: Where people shopped for clothing in the last 12 months, by broad category, July 2016
- H&M and OVS are the leading retailers
-
- Figure 22: Italy: Where people shopped for clothing in the past 12 months, by retailer, July 2016
- Women more likely to shop at specialist retailers
-
- Figure 23: Italy: Where people shopped for clothing in the past 12 months, by gender, July 2016
- Young people drive clothing purchasing
-
- Figure 24: Italy: Where people shopped for clothing in the past 12 months, by age, July 2016
Attitudes to Shopping for Clothing
-
- Delivery costs impact the number of people shopping online
-
- Figure 25: Italy: Attitudes to shopping for clothing, July 2016
- More women struggle to find clothes that are the right size
-
- Figure 26: Italy: Attitudes to shopping for clothing, by gender, July 2016
- Over 55s most inspired by in-store displays
-
- Figure 27: Italy: Attitudes to shopping for clothing, by age, July 2016
- Supermarket shoppers least likely to find store staff helpful
-
- Figure 28: Italy: Attitudes to shopping for clothing, by retailers used, July 2016
Behaviours When Shopping for Clothing
-
- More than half research a retailer online before buying clothes
-
- Figure 29: Italy: Agreement with various shopping behaviours, July 2016
- Smartphone usage instore driven by 16-24s
-
- Figure 30: Italy: Agreement with various shopping behaviours, by age, July 2016
- Guess shoppers most likely to use smartphones instore
-
- Figure 31: Italy: Agreement with various shopping behaviours, by retailers used, July 2016
- OVS customers least likely to research fashion trends using social media
-
- Figure 32: Italy: Agreement with various shopping behaviours, by retailers used, July 2016
Appendix – Data Sources, Abbreviations and Supporting Information
-
- Abbreviations
- Data sources
C&A
-
- What we think
- The times they are a changing
- Weak performance in core market Germany
- Keeping up, just….
- Western Europe weak, expanding in the East
- Company background
- Company performance
-
- Figure 33: C&A (Europe): Group sales performance, excl. sales tax, 2011/12-2015/16
- Figure 34: C&A (Europe): Outlet data, 2011/12-2015/16
-
- Figure 35: C&A (Europe): Outlet data by country, October 2016
- Retail offering
Grupo Inditex
-
- What we think
- Inditex outperforms the market
- Integrating the digital and physical experience
- Zara adopts a more sustainable approach to fast fashion
- Company background
- Company performance
-
- Figure 36: Grupo Inditex: Group financial performance, 2011/12-2015/16
- Figure 37: Grupo Inditex: Share of sales, by retail brand, 2015/16
-
- Figure 38: Grupo Inditex: Sales and operating profit, by major retail brand, 2011/12-2015/16
- Figure 39: Grupo Inditex: Outlet data, by region, at January 2016
- Figure 40: Grupo Inditex: Store numbers, by retail brand, at January 2016
-
- Figure 41: Grupo Inditex: Outlet data, 2011/12-2015/16
- Retail offering
H&M Hennes & Mauritz
-
- What we think
- Designer collaborations boost sales and strengthen fashion credentials
- Rapid store growth
- E-commerce expansion
- A one-stop shop for fashion and beauty
- Sustainable fashion initiatives
- Company background
- Company performance
-
- Figure 42: H&M Hennes & Mauritz: Group financial performance, 2010/11-2014/15
-
- Figure 43: H&M Hennes & Mauritz: Outlet data, 2010/11-2014/15
- Retail offering
OVS
-
- What we think
- New OVS store format ‘recording excellent sales’
- Big name collaborations
- Planned international expansion through Charles Vögele takeover
- Zalando partnership widens online availability
- Company background
- Company performance
-
- Figure 44: OVS SpA: Group financial performance, 2011/12-2015/16
-
- Figure 45: OVS SpA: Outlet data, 2011/12-2014/15
- Retail offering
Zalando
-
- What we think
- Complementing the high street leaders
- Brand focus
- Company background
- Company performance
-
- Figure 46: Zalando: Group financial performance, 2011-15
- Retail offering
Back to top