Table of Contents
Overview
-
- What you need to know
- Areas covered in this report
Executive Summary
-
- The market
- Spending on clothing and footwear
- Inflation
-
- Figure 1: Germany: Consumer prices for clothing and footwear, annual % change, 2015-16
- Consumer confidence
-
- Figure 2: Germany: Consumer and retailer confidence levels, January 2015-August 2016
- Market segmentation
-
- Figure 3: Germany: Clothing market, estimated segmentation, 2015
- Channels of distribution
-
- Figure 4: Germany: Estimated distribution of spending on clothing and footwear, 2015
- Sector size and forecast
-
- Figure 5: Germany: Specialist clothing retailers sales as % all spending on clothing, 2011-15
- Leading players
- Key metrics
- Some retailers struggling
- Market shares
-
- Figure 6: Germany: Leading clothing specialists, sales as % all spending on clothing and footwear, 2013-15
- Online
-
- Figure 7: Germany: Proportion of people saying they have bought clothing or sports goods online in the last year, 2010-15
- The consumer
- Where they shop
-
- Figure 8: Germany: Where people shopped for clothing in the past 12 months, by retailer, July 2016
- Attitudes to shopping for clothing
-
- Figure 9: Germany: Attitudes to shopping for clothing, July 2016
- Behaviours when shopping for clothing
-
- Figure 10: Germany: Agreement with various shopping behaviours, July 2016
- What we think
Issues and Insights
-
- Decline of the specialists
- The facts
- The implications
- Too many low-priced retailers?
- The facts
- The implications
- Development of online in clothing shopping
- The facts
- The implications
The Market – What You Need to Know
-
- Spending on clothing and footwear
- Inflation
- Consumer confidence
- Channels of distribution
- Sales by clothing specialists
Spending and Inflation
-
- Economy and consumer confidence
-
- Figure 11: Germany: Consumer and retailer confidence levels, January 2015-August 2016
- Consumer spending on clothing and footwear
-
- Figure 12: Germany: Consumer spending on clothing and footwear (inc VAT), 2012-16
- Inflation
-
- Figure 13: Germany: Consumer price inflation for clothing and footwear, annual percentage change, 2011-15
- Figure 14: Germany: Consumer prices for clothing and footwear, Annual % change, 2015-16
- Market segmentation
-
- Figure 15: Germany: Clothing market, estimated segmentation, 2015
- Channels of distribution
- Specialists dominate
- Grocery sector small role in clothing
- Mixed goods
- Non-store growing fast
-
- Figure 16: Germany: Estimated distribution of spending on clothing and footwear, 2015
Sector Size and Forecast
-
- Clothing specialists weak
-
- Figure 17: Germany: Specialist clothing retailers’ sales as % all spending on clothing, 2011-15
- Figure 18: Germany: Clothing specialists sales (excl. VAT), 2012-16
- The weakness likely to continue
-
- Figure 19: Germany: Clothing specialists sales forecasts (excl. VAT) 2016-21
Leading Players – What You Need to Know
-
- H&M leads the sector
- Some retailers struggling
- Fragmented market
- Online is growing
Leading Players
-
- Winners
- Zalando leading the online charge
- Large numbers of discounters
- Share losses
-
- Figure 20: Germany: Leading clothing specialists, sales (excl Vat), 2013-15
- Figure 21: Germany: Leading clothing specialists, outlet numbers, 2013-15
- Figure 22: Germany: Leading clothing specialists, sales per outlet, 2013-15
Market Shares
-
-
- Figure 23: Germany: Leading clothing retailers, sales as % all spending on clothing and footwear, 2013-15
-
Online
-
-
- Figure 24: Germany: Proportion of people saying they have bought clothing or sports goods online in the last year, 2010-15
- Online spending on clothing
- Online clothing retailers
- eBay
-
- Figure 25: Germany: Leading clothing retailers’ online sales (excl. Vat), 2013-15
-
The Consumer – What You Need to Know
-
- Specialists in decline
- Shops and home shopping used interchangeably
- C&A most used
- Online appeals to younger customers
- Online and in-store complementary
- Smartphone usage still developing
Where They Shop
-
- Broad category
-
- Figure 26: Germany: Where people shopped for clothing in the past 12 months, by broad category, July 2016
-
- Figure 27: Germany: Profile of who shops where by broad category, July 2016
- Purchasers by retailer
-
- Figure 28: Germany: Where people shopped for clothing in the past 12 months, by retailer, July 2016
-
- Figure 29: Germany: Profile of who shops where, by retailer across all channels, July 2016
Attitudes to Shopping for Clothing
-
-
- Figure 30: Germany: Attitudes to shopping for clothing, July 2016
-
- Figure 31: Germany: Profile of those who agree with attitude statements, July 2016
- Attitudes by retailer
-
- Figure 32: Germany: Attitudes to clothing purchases by retailers bought from, July 2016
-
Behaviours When Shopping for Clothing
-
-
- Figure 33: Germany: Agreement with various shopping behaviours, July 2016
-
- Figure 34: Germany: Profile of those agreeing with various shopping behaviours, July 2016
- Attitudes by retailer
-
- Figure 35: Germany: Use of technology while shopping by retailers used, July 2016
-
Appendix – Data Sources, Abbreviations and Supporting Information
-
- Abbreviations
- Data sources
C&A
-
- What we think
- The times they are a changing
- Weak performance in core market Germany
- Keeping up, just….
- Western Europe weak, expanding in the East
- Company background
- Company performance
-
- Figure 36: C&A (Europe): Group sales performance, excl. sales tax, 2011/12-2015/16
- Figure 37: C&A (Europe): Outlet data, 2011/12-2015/16
-
- Figure 38: C&A (Europe): Outlet data by country, October 2016
- Retail offering
Esprit
-
- What we think
- Company background
- Company performance
-
- Figure 39: Esprit: Group financial performance, 2011/12-2015/16
-
- Figure 40: Esprit: Outlet data, 2011/12-2015/16
- Retail offering
-
- Figure 41: Esprit sales mix, H1 2015/16
Grupo Inditex
-
- What we think
- Inditex outperforms the market
- Integrating the digital and physical experience
- Zara adopts a more sustainable approach to fast fashion
- Company background
- Company performance
-
- Figure 42: Grupo Inditex: Group financial performance, 2011/12-2015/16
- Figure 43: Grupo Inditex: Share of sales, by retail brand, 2015/16
-
- Figure 44: Grupo Inditex: Sales and operating profit, by major retail brand, 2011/12-2015/16
- Figure 45: Grupo Inditex: Outlet data, by region, at January 2016
- Figure 46: Grupo Inditex: Store numbers, by retail brand, at January 2016
-
- Figure 47: Grupo Inditex: Outlet data, 2011/12-2015/16
- Retail offering
H&M Hennes & Mauritz
-
- What we think
- Designer collaborations boost sales and strengthen fashion credentials
- Rapid store growth
- E-commerce expansion
- A one-stop shop for fashion and beauty
- Sustainable fashion initiatives
- Company background
- Company performance
-
- Figure 48: H&M Hennes & Mauritz: Group financial performance, 2010/11-2014/15
-
- Figure 49: H&M Hennes & Mauritz: Outlet data, 2010/11-2014/15
- Retail offering
Primark/Penneys
-
- What we think
- The most popular clothing retailer
- Inevitable slowing of growth
- Facing a triple threat
- Lack of transactional website is hurting it
- Devaluation of pound set to hit margins
- Company background
- Company performance
-
- Figure 50: Primark/Penneys: Group financial performance, 2011/12-2015/16
-
- Figure 51: Primark/Penneys: Outlet data, 2011/12-2015/16
- Retail offering
TJX International (TK Maxx)
-
- What we think
- TK Maxx benefits from younger men’s penchant for designer brands
- Scope for catching up in the online space
- Company background
- Company performance
-
- Figure 52: TJX International (TK Maxx): Group financial performance, 2011/12-2015/16
-
- Figure 53: TJX International (TK Maxx): Outlet data, 2011/12-2015/16
- Retail offering
Zalando
-
- What we think
- Complementing the high street leaders
- Brand focus
- Company background
- Company performance
-
- Figure 54: Zalando: Group financial performance, 2011-15
- Retail offering
Back to top