Middle aged adults (aged 45-64) make up an important, yet often overlooked, portion of the US population, and by 2022 will account for 24% of the total US population. Today’s middle agers focus on improving their adherence to healthy behaviors, remain dedicated to the essentials of health management, and pay minimal attention to health fads. There’s a tipping point for health issues in middle age, which influences health ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Middle Adulthood by the Numbers
Market Perspective
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Health Status
Health Issues
Health Management Tools
Valuable Sources of Information
Health Management Attitudes
Behaviors when Managing Health
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Initiatives – What You Need to Know
Middle Adulthood Health Themes
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Key Players
Appendix – The Consumer
31st May 2018
“The first automated tracking and cooling device for menopausal women has been introduced, offering proactive relief from hot flashes.” 
28th March 2018
“KardiaBand is the first and only FDA-cleared medical device accessory, replacing the original band on an Apple Watch and providing users accurate and instant analysis for detecting heart rhythm abnormalities.”
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Overly positive health perceptions could be a barrier
