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Biography
![]() Health and Wellness Analyst Expertise
Health and wellness trends, consumer research, and marketing strategy
About Karen Formanski
Karen joined the Mintel Reports Team as a Health and Wellness Analyst in October 2018. Her experience spans a variety of industries including data analytics, natural foods, and publishing. Karen was previously a Senior Natural Products Researcher at SPINS, conducting item and brand level research covering CPG categories across natural, specialty and conventional sales channels. She has also led Healthy Eating Education initiatives at Whole Foods Market. With her unique background and perspective, she provides insightful analysis of consumer preferences and emerging trends for a wide array of health and wellness topics. Karen holds a BA in English and Communications from Northern Illinois University, a Natural Foods Chef certification from the Natural Gourmet Institute for Health and Culinary Arts, and a Certificate in Plant Based Nutrition through the T Colin Campbell Foundation.
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