"Hispanics’ expenditures on household products such as household surface cleaners, dishwashing products, and laundry detergent showed moderate growth from 2012 to 2017. These are mature categories in which Hispanics exhibit high levels of satisfaction and limited motivation to change. As functional factors are the foundation in these categories, brands may have to look beyond these attributes for ways to stand out."
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size
Household Products Attitudinal Segments
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Household Products Shopping Behaviors
Surface Cleaners Purchase Influencers
Dishwashing Products Purchase Influencers
Laundry Products Purchase Influencers
Attitudes toward Laundry
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
What’s Happening with Surface Cleaners
What’s Happening with Dishwashing Detergent
What’s Happening with Laundry Products
What’s Happening with Other Household Products
What’s Next
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
30th April 2019
“Target’s new Everspring brand seems to offer what Hispanics want: clean products at affordable prices. Proving to consumers that the brand meets functional expectations will be important for Hispanics to move from interest to adoption.” 
31st May 2018
“In addition to the right message, innovative content types can help brands in mature categories stand out. As Hispanics tend to be more positive than the average US consumer towards advertising, they may embrace these types of innovations.”
|
Hispanics lack engagement with household product categories 
