“While Hispanic consumers are not a homogeneous group, one value that practically all share is their belief that personal appearance says a lot about a person. It is for this reason that they strive to take good care of their clothing and household. Brands that can partner with them to facilitate these objectives at an adequate value have a significant opportunity to succeed in this market.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Appendix – Demographic Profile of US Hispanics
Appendix – Acculturation
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Hispanic Household Products Consumer
Hispanics’ Use of Household Products
Attitudes Toward Cleaning and Household Products
Attitudes Toward “Natural” Household Cleaning Products
Attitudes Toward Shopping for Laundry Products
Laundry Habits and Practices
Attitudes Toward Doing Laundry
Attitudes Toward Toilet Paper
Attitudes Toward Paper Towels and Napkins
Attitudes Toward Facial Tissues
Interest in Niche Household Products
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Trade Associations
18th December 2014
"It is very important for a Hispanic female head of the household to keep her home and the clothes of her family in good condition as much as she can. This is a way to show she cares and loves her family. Brands that understand this can relate better to ... 
31st July 2014
“Hispanics, moms in particular, tend to feel proud and feel a sense of accomplishment when they can manage to keep their homes clean and tidy. They like to involve their children in the cleaning process so they learn to be responsible and prepare them for the future. When doing so ...
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How can brands engage the young Hispanics?
