“That over half of ready meal/ready-to-cook eaters/buyers opt to cook from scratch more when money is tight leaves the sector vulnerable given that mounting inflation is expected to put pressure on disposable household incomes. However, premium products should benefit from people choosing these as a money-saving alternative to eating out, although regular innovation is needed to keep shoppers engaged.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Usage of Ready Meals and Ready-to-Cook Foods
Ready Meal Eating Habits
Ready Meal Buying Factors
Behaviours Relating to Ready Meals and Ready-to-Cook Foods
Attitudes towards Ready Meals and Ready-to-Cook Foods
Qualities Associated with Selected Types of Prepared Meals
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Launch Activity and Innovation
Advertising and Marketing Activity
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Launch Activity and Innovation
25th October 2017
“Aldi and Spar’s new premium ready meals appear well-timed, with consumers expected to switch away from eating out amidst pressure on household incomes. However, a more adventurous choice of dishes would more effectively demonstrate the products’ premium status.”
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Regular innovation could help premium varieties to succeed even as incomes come under pressure
