UK Ready Meals and Ready-to-Cook Foods Market Report 2021
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Providing the most comprehensive and up-to-date information and analysis of the UK Ready Meals & Ready-To-Cook Foods market, including the behaviours, preferences and habits of the consumer.
The COVID-19 pandemic caused a growth of interest in cooking from scratch, with the desire to continue this will increase the pressure on the ready-to-cook market and the ready meals industry going forward. However, despite the ready-to-cook foods market being hit in 2020, the convenience proposition of these meals will become more appealing once more as lives become busier again in the post-pandemic normal. The pandemic has caused an increased focus on health and wellbeing, making continued healthier NPD crucial to the market.
Helping people feel that they contribute more to the cooking of these foods will help the market tap into the growing interest in cooking during the pandemic. The at-home lunch will be an increasingly significant opportunity for brands to capitalise on, given the long-term predicted trend of more flexible working. This accelerates the need for this category to improve its image as a suitable lunch option.
Ready meals/ready-to-cook foods are seen as a good way to reduce food waste by 48% of those who eat ready meals/ ready-to-cook foods, up from 38% in 2019. An increased focus on sustainability is predicted to be one of the long-term consequences of COVID-19. With recipe box services having made reducing food waste a central part of their USP, brands within the ready meal/ready-to-cook category can look to these companies for inspiration as to how to promote the sustainable credentials of their products.
Read on to discover more details or take a look at all of our UK Foodservice market research.
Brands: Premier Foods (Bisto), Kershaws, Kraft Heinz (Weight Watchers), Iglo Foods (Birds Eye), Amy’s Kitchen, Wasabi, Leon, Yo!, Sainsbury’s, Charlie Bigham’s, Mcintosh, The Cook Kitchen, Kerry Foods (Daisy Hill), Eight Fifty Food Group (Young’s), Nomad Foods (Aunt Bessie’s), John West, Princes, Hormel Foods (Stagg), Wicked Kitchen, Plant Menu, Higgidy Family Kitchen, Easy Bean, BOL, Asda, Biona Organic, Fiid, Iceland, Richmond, Mansby Street Kitchen, Wasabi Home Bento, Global Eats, Marks and Spencer (M&S), Waitrose, Morrisons, The Gym Kitchen, Fork & Dumbbell, Taste the Difference, Specially Selected.
This report, written by Alice Pilkington, a leading analyst in the Food and Drink sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The market was hit in 2020, but the easing of COVID-19 restrictions in 2021 will see busier lifestyles return, making the convenience of these meal solutions more attractive once again. Consumer interest in freshly-made ready meals, and the view of these foods as combatting food waste, hold potential for the market.
Alice Pilkington
Food and Drink Analyst
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