Table of Contents
Executive Summary
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- The market
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- Figure 1: Estimate percentage breakdown of yogurt segments, NI and RoI, 2016
- Forecast
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- Figure 2: Estimated value of the total yogurt market (including soy yogurt), by value, IoI, NI and RoI, 2011-21
- Market factors
- End of milk quotas and Brexit causes a stir for Irish yogurt market
- Financial tracker shows the healthiest personal finances
- The rise of discounters offers opportunity for Irish yogurts
- Sugar contents threaten the growth of yogurts
- Aging population bodes well for yogurts
- Companies and innovations
- The consumer
- Flavoured yogurts are the favoured option
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- Figure 3: Types of yogurt or yogurt drinks eaten/drunk in the last month, NI and RoI, June 2016
- Breakfast is the top mealtime for yogurt
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- Figure 4: Meal times that consumers have eaten yogurt or yogurt drink, by type and mealtime, NI and RoI, June 2016
- Flavoured yogurt enjoyed most for a treat or dessert
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- Figure 5: Which occasions that consumers have eaten yogurt or yogurt drink, by type and occasions, NI and RoI, June 2016
- Yogurts continue to hold onto its health ‘halo’
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- Figure 6: Agreement with statements relating to yogurt and/or yogurt drinks, NI and RoI, June 2016
- What we think
Issues and Insights
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- What are the challenges facing the yogurt market in 2016?
- The facts
- The implications
- What types of yogurts are consumers eating?
- The facts
- The implications
- When are Irish consumers eating yogurts?
- The facts
- The implications
- What innovations are consumers looking for in yogurt?
- The facts
- The implications
The Market – What You Need to Know
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- Growth expected for the Irish yogurt market
- End of milk quotas and Brexit cause a stir for Irish yogurt market
- Financial tracker shows the healthiest personal finances
- The rise of discounters offers opportunity for Irish yogurts
- Sugar content threatens the growth of yogurts
- Aging population bodes well for yogurts
Market Size and Forecast
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- Growth forecast for yogurt market in 2013
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- Figure 7: Estimated value of the total yogurt market (including soy yogurt), by value, IoI, NI and RoI, 2011-21
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- Figure 8: The number of NI and RoI dairy producers, 2011-14
- Spoonable yogurt powers ahead in NI
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- Figure 9: Estimated value of the total yogurt market (including soy yogurt), by segment, NI, 2011-21
- Figure 10: Estimated percentage breakdown of yogurt segments, NI, 2016
- Decline in yogurt drinks sales in RoI
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- Figure 11: Estimated value of the total yogurt market (including soy yogurt), by segment, NI, 2011-21
- Figure 12: Estimated percentage breakdown of yogurt segments, RoI, 2016
Market Drivers
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- End of milk quotas poses a threat to the yogurt market
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- Figure 13: Consumer Price Index, by all food and non-alcoholic drinks and milk, cheese and eggs, UK (including NI), September 2014-16
- Fluctuations in RoI yogurt price
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- Figure 14: Consumer Price Index, by all food and non-alcoholic drinks and yogurts, RoI, September 2014-16
- Brexit could cause more problems to the Irish market
- Financial health improves across IoI
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- Figure 15: How consumers rate their current financial situation, NI and RoI, June 2015-June 2016
- The rise of discounters offers opportunity for yogurts
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- Figure 16: Irish consumer agreement with the statement ‘I think the quality of yogurt in discounters (eg Lidl) has improved in the last 12 months’, NI and RoI, June 2016
- Sugar concerns may deter usage of yogurts
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- Figure 17: Irish consumer agreement with the following statements relating to yogurts, NI and RoI, June 2016
- Aging population bodes well for yogurts
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- Figure 18: Actual and projected population (%) for RoI and NI, by age groups, 2011-26
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- Figure 19: RoI consumers who purchase lowering cholesterol yoghurt drinks, by age, Ireland, November 2015
Key Players and Innovations – What You Need to Know
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- Innovations in the yogurt market
- Danone launches Light & Free
- Clandeboye signs deal with Aldi
- Dale farm and M&J Nutrition tap into protein craze
- Yoplait seeks to bring young consumers to the Greek category
- Yeo Valley launches Left-Yeovers
Who’s Innovating?
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- Spoonable yogurt sees the most NPD
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- Figure 20: Number of new products launched within the spoonable yogurt, yogurt drinks and soy yogurt category, by sub-category, UK and Ireland, 2011-16*
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- Figure 21: Percentage of new products launched with the spoonable yogurt, yogurt drinks and soy yogurt category, by sub-category, UK and Ireland, 2016*
- Strawberry tops innovation
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- Figure 22: Number of new products launched within the spoonable yogurt, yogurt drinks and soy yogurt category, by flavour, UK and Ireland, 2011-16*
- Müller and Danone top innovative companies
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- Figure 23: Percentage share of the spoonable yogurt, yogurt drinks and soy yogurt market, by company, UK and Ireland, 2016*
- High protein claims on yogurt doubles in 2016
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- Figure 24: Number of new products launched with high protein claims within the spoonable yogurt, yogurt drinks and soy yogurt category, UK and Ireland, 2013-16*
- Spoons in yogurts remains an untapped opportunity
Key Players
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- Clandeboye Estate
- Key facts
- Product portfolio
- Latest developments
- Dale Farm
- Key facts
- Product portfolio
- Latest developments
- Danone UK and Ireland
- Key facts
- Product portfolio
- Brand NPD
- Latest developments
- Yoplait
- Key facts
- Brand NPD
- Product portfolio
- Latest developments
- Glenisk
- Key facts
- Product portfolio
- Brand NPD
- Latest developments
- Killowen Farm
- Key facts
- Product portfolio
- Latest developments
- Müller UK and Ireland
- Key facts
- Product portfolio
- Brand NPD
- Latest developments
- Yeo Valley
- Key facts
- Product portfolio
- Brand NPD
- Latest developments
The Consumer – What You Need to Know
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- Flavoured yogurts are the top yogurt
- Breakfast is the top mealtime for yogurt
- Flavoured yogurt enjoyed most for a treat or dessert
- More natural ingredients demanded in yogurts
The Consumer – Usage of Yogurt and Yogurt Drinks
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- Flavoured yogurts are the favoured option
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- Figure 25: Types of yogurt or yogurt drinks eaten/drunk in the last month, NI and RoI, June 2016
- Greek yogurt favoured by women
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- Figure 26: Consumers who have eaten plain Greek/Greek-style yogurt in the last month, by gender, NI and RoI, June 2016
- Yogurt with sweet toppings favoured by NI
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- Figure 27: Consumers who have eaten yogurt with sweet toppings (eg Müller Corner) in the last month, by gender and age, NI and RoI, June 2016
- Fromage frais proves popular among families
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- Figure 28: Consumers who have eaten fromage frais in the last month, by age of children in the household, NI and RoI, June 2016
- ‘Health’ yogurt drinks popular among Irish consumers
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- Figure 29: Types of yogurt drinks drunk in the last month, NI and RoI, June 2016
The Consumer – Mealtimes for Yogurt/Yogurt Drinks
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- Flavoured or plain yogurt favoured during most mealtimes
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- Figure 30: Which meal times that consumers have eaten yogurt or yogurt drink, by type and meal time, NI and RoI, June 2016
- Breakfast is the ideal occasion for yogurt
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- Figure 31: Yogurt and yogurt drinks eaten/drunk at breakfast time, NI and RoI, June 2016
- Yogurt with cereal is convenient breakfast for commuters
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- Figure 32: Top factors influencing choice of breakfast foods, May 2016
- Yogurt drinks offer an opportunity for breakfast time
- Flavoured yogurt enjoyed at lunch
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- Figure 33: Yogurt and yogurt drinks eaten/drunk at lunchtime, NI and RoI, June 2016
The Consumer – Occasions for Yogurt/Yogurt Drinks
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- Flavoured yogurt enjoyed most as an indulgence occasion
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- Figure 34: Occasions that consumers have eaten yogurt or yogurt drink, by type and occasions, NI and RoI, June 2016
- Flavoured yogurts enjoyed most as a treat
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- Figure 35: Consumers who have eaten flavoured dairy yogurt (eg strawberry, vanilla) as a treat, by age and gender, NI and RoI, June 2016
- Yogurt popular as a dessert
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- Figure 36: Consumers who have eaten yogurt as a dessert, by type of yogurt, NI and RoI, June 2016
- Cooking and baking offers occasions for Greek yogurt
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- Figure 37: Consumers who have eaten plain Greek/Greek-style yogurt as an ingredient in cooking or baking, by age and gender, NI and RoI, June 2016
The Consumer – Attitudes towards Yogurt and Yogurt Drinks
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- Yogurts continue to hold onto its health ‘halo’
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- Figure 38: Agreement with statements relating to yogurt and/or yogurt drinks, NI and RoI, June 2016
- Irish consumers demand a fairer price to farmers
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- Figure 39: Consumer who agree that they would pay more to buy dairy products which guarantee farmers a fair price, by product (yogurt, cheese and milk), NI and RoI, June 2016
- Protein-craze moves into yogurts category
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- Figure 40: Agreement with the statement ‘I would be willing to pay more for yogurt with extra added protein’, by age and gender, NI and RoI, June 2016
- Functional benefits appeal to Irish consumers
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- Figure 41: Agreement with the statement ‘I think it is worth paying more for yogurts with functional benefits (eg digestive health)’, by age, NI and RoI, June 2016
- Room for innovation in lacto-free
Appendix – Data Sources, Abbreviations and Supporting Information
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- Definition
- Data sources
- Generational cohorts
- Abbreviations
Appendix
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- NI Toluna tables
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- Figure 42: Types of yogurt that consumers have eaten in the last month, by demographics, NI, June 2016
- Figure 43: Types of yogurt that consumers have eaten in the last month, by demographics, NI, June 2016 (continued)
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- Figure 44: Types of yogurt that consumers have eaten in the last month, by demographics, NI, June 2016 (continued)
- Figure 45: Which meal times that consumers have eaten Plain Greek/Greek-style yogurt, by demographics, NI, June 2016
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- Figure 46: Which meal times that consumers have eaten Plain Greek/Greek-style yogurt, by demographics, NI, June 2016 (continued)
- Figure 47: Which meal times that consumers have eaten Flavoured dairy yogurt (eg strawberry, vanilla), by demographics, NI, June 2016
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- Figure 48: Which meal times that consumers have eaten Flavoured dairy yogurt (eg strawberry, vanilla), by demographics, NI, June 2016 (continued)
- Figure 49: Which meal times that consumers have eaten Layered yogurt (eg with fruit compote), by demographics, NI, June 2016
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- Figure 50: Which meal times that consumers have eaten Layered yogurt (eg with fruit compote), by demographics, NI, June 2016 (continued)
- Figure 51: Which meal times that consumers have eaten Yogurt with cereal topping (eg Activia Breakfast Pot), by demographics, NI, June 2016
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- Figure 52: Which meal times that consumers have eaten Yogurt with cereal topping (eg Activia Breakfast Pot), by demographics, NI, June 2016 (continued)
- Figure 53: Which meal times that consumers have eaten Yogurt drink/fermented milk drink (eg Actimel, Yakult), by demographics, NI, June 2016 (continued)
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- Figure 54: Which meal times that consumers have eaten Yogurt drink/fermented milk drink (eg Actimel, Yakult), by demographics, NI, June 2016 (continued)
- Figure 55: Which occasions that consumers have eaten Plain Greek/Greek-style yogurt, by demographics, NI, June 2016
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- Figure 56: Which occasions that consumers have eaten Plain Greek/Greek-style yogurt, by demographics, NI, June 2016 (continued)
- Figure 57: Which occasions that consumers have eaten Flavoured dairy yogurt (eg strawberry, vanilla), by demographics, NI, June 2016
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- Figure 58: Which occasions that consumers have eaten Flavoured dairy yogurt (eg strawberry, vanilla), by demographics, NI, June 2016 (continued)
- Figure 59: Which occasions that consumers have eaten Layered yogurt (eg with fruit compote), by demographics, NI, June 2016
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- Figure 60: Which occasions that consumers have eaten Layered yogurt (eg with fruit compote), by demographics, NI, June 2016 (continued)
- Figure 61: Which occasions that consumers have eaten Yogurt with cereal topping, by demographics, NI, June 2016
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- Figure 62: Which occasions that consumers have eaten Yogurt with cereal topping, by demographics, NI, June 2016 (continued)
- Figure 63: Which occasions that consumers have eaten Yogurt drink/fermented milk drink (eg Actimel, Yakult), by demographics, NI, June 2016 (continued)
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- Figure 64: Which occasions that consumers have eaten Yogurt drink/fermented milk drink (eg Actimel, Yakult), by demographics, NI, June 2016
- Figure 65: Agreement with the statement ‘I think that Greek yoghurt is healthier compared to standard yogurts’, by demographics, NI, June 2016
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- Figure 66: Agreement with the statement ‘I would like to see more yogurts the use natural sweeteners (eg stevia/honey)’, by demographics, NI, June 2016
- Figure 67: Agreement with the statement ‘I would like to see more lacto-free yogurts available’, by demographics, NI, June 2016
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- Figure 68: Agreement with the statement ‘I would be willing to pay more for yogurt with extra added protein’, by demographics, NI, June 2016
- Figure 69: Agreement with the statement ‘I would pay more to buy a yogurt which guarantees farmers a fair price’, by demographics, NI, June 2016
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- Figure 70: Agreement with the statement ‘I think it is worth paying more for yogurts with functional benefits (eg digestive health)’, by demographics, NI, June 2016
- Figure 71: Agreement with the statement ‘Yogurts are a healthy alternative to some sweet treats’, by demographics, NI, June 2016
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- Figure 72: Agreement with the statement ‘I worry about the level of sugar in some yogurts ’, by demographics, NI, June 2016
- Figure 73: Agreement with the statement ‘I think more retailers should offer yogurt as part of lunchtime meal deal’, by demographics, NI, June 2016
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- Figure 74: Agreement with the statement ‘I think the quality of yogurt in discounters (eg Lidl) has improved in the last 12 months’, by demographics, NI, June 2016
- Figure 75: Agreement with the statement ‘More yogurts should be available with re-sealable lids’, by demographics, NI, June 2016
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- Figure 76: Agreement with the statement ‘I would pay extra for yogurts that came with a disposable spoon’, by demographics, NI, June 2016
- RoI Toluna tables
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- Figure 77: Types of yogurt that consumers have eaten in the last month, by demographics, RoI, June 2016
- Figure 78: Types of yogurt that consumers have eaten in the last month, by demographics, RoI, June 2016 (continued)
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- Figure 79: Types of yogurt that consumers have eaten in the last month, by demographics, RoI, June 2016 (continued)
- Figure 80: Which meal times that consumers have eaten Plain Greek/Greek-style yogurt, by demographics, RoI, June 2016
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- Figure 81: Which meal times that consumers have eaten Plain Greek/Greek-style yogurt, by demographics, RoI, June 2016 (continued)
- Figure 82: Which meal times that consumers have eaten Flavoured dairy yogurt (eg strawberry, vanilla), by demographics, RoI, June 2016
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- Figure 83: Which meal times that consumers have eaten Flavoured dairy yogurt (eg strawberry, vanilla), by demographics, RoI, June 2016 (continued)
- Figure 84: Which meal times that consumers have eaten Layered yogurt (eg with fruit compote), by demographics, RoI, June 2016
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- Figure 85: Which meal times that consumers have eaten Layered yogurt (eg with fruit compote), by demographics, RoI, June 2016 (continued)
- Figure 86: Which meal times that consumers have eaten Yogurt with cereal topping (eg Activia Breakfast Pot), by demographics, RoI, June 2016
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- Figure 87: Which meal times that consumers have eaten Yogurt with cereal topping (eg Activia Breakfast Pot), by demographics, RoI, June 2016 (continued)
- Figure 88: Which meal times that consumers have eaten Yogurt drink/fermented milk drink (eg Actimel, Yakult), by demographics, RoI, June 2016 (continued)
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- Figure 89: Which meal times that consumers have eaten Yogurt drink/fermented milk drink (eg Actimel, Yakult), by demographics, RoI, June 2016 (continued)
- Figure 90: Which occasions that consumers have eaten Plain Greek/Greek-style yogurt, by demographics, RoI, June 2016
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- Figure 91: Which occasions that consumers have eaten Plain Greek/Greek-style yogurt, by demographics, RoI, June 2016 (continued)
- Figure 92: Which occasions that consumers have eaten Flavoured dairy yogurt (eg strawberry, vanilla), by demographics, RoI, June 2016
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- Figure 93: Which occasions that consumers have eaten Flavoured dairy yogurt (eg strawberry, vanilla), by demographics, RoI, June 2016 (continued)
- Figure 94: Which occasions that consumers have eaten Layered yogurt (eg with fruit compote), by demographics, RoI, June 2016
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- Figure 95: Which occasions that consumers have eaten Layered yogurt (eg with fruit compote), by demographics, RoI, June 2016 (continued)
- Figure 96: Which occasions that consumers have eaten Yogurt with cereal topping, by demographics, RoI, June 2016
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- Figure 97: Which occasions that consumers have eaten Yogurt with cereal topping, by demographics, RoI, June 2016 (continued)
- Figure 98: Which occasions that consumers have eaten Yogurt drink/fermented milk drink (eg Actimel, Yakult), by demographics, RoI, June 2016 (continued)
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- Figure 99: Which occasions that consumers have eaten Yogurt drink/fermented milk drink (eg Actimel, Yakult), by demographics, RoI, June 2016
- Figure 100: Agreement with the statement ‘I think that Greek yoghurt is healthier compared to standard yogurts’, by demographics, RoI, June 2016
-
- Figure 101: Agreement with the statement ‘I would like to see more yogurts the use natural sweeteners (eg stevia/honey)’, by demographics, RoI, June 2016
- Figure 102: Agreement with the statement ‘I would like to see more lacto-free yogurts available’, by demographics, RoI, June 2016
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- Figure 103: Agreement with the statement ‘I would be willing to pay more for yogurt with extra added protein’, by demographics, RoI, June 2016
- Figure 104: Agreement with the statement ‘I would pay more to buy a yogurt which guarantees farmers a fair price’, by demographics, RoI, June 2016
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- Figure 105: Agreement with the statement ‘I think it is worth paying more for yogurts with functional benefits (eg digestive health)’, by demographics, RoI, June 2016
- Figure 106: Agreement with the statement ‘Yogurts are a healthy alternative to some sweet treats’, by demographics, RoI, June 2016
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- Figure 107: Agreement with the statement ‘I worry about the level of sugar in some yogurts ’, by demographics, RoI, June 2016
- Figure 108: Agreement with the statement ‘I think more retailers should offer yogurt as part of lunchtime meal deal’, by demographics, RoI, June 2016
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- Figure 109: Agreement with the statement ‘I think the quality of yogurt in discounters (eg Lidl) has improved in the last 12 months’, by demographics, RoI, June 2016
- Figure 110: Agreement with the statement ‘More yogurts should be available with re-sealable lids’, by demographics, RoI, June 2016
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- Figure 111: Agreement with the statement ‘I would pay extra for yogurts that came with a disposable spoon’, by demographics, RoI, June 2016
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