What you need to know
Yogurt is one of the few food and drink products that walks a thin line between health and indulgence, giving the category scope to benefit from both elements. Some types of yogurt, such as Greek and natural yogurt, are perceived as healthy with a range of benefits such as being high in protein, low in sugar and providing calcium, however when added with flavours such as strawberry or chocolate these products then tip into the indulgence sphere, making them ideal for treats or desserts.
Consequently, the Irish yogurt market has high levels of penetration, but owing to the staple nature of the product and the impact of the end of EU milk quotas in Ireland, the Irish yogurt and yogurt drinks market is set to achieve just 0.7% growth in terms of value retail sales in 2016,
Issues covered in this report
This report will examine the yogurt industry in both NI and RoI, exploring the issues that are driving or inhibiting its growth. For the purposes of this report, when discussing the yogurt market, this includes spoonable yogurt, fromage frais, soy yogurts and yogurts drinks, excluding sales through catering or fast food establishments.
Functional fermented drinks such as Actimel have been included in this report as cultures similar to those contained therein have now been introduced into products positioned as yogurt.
It is important to note that frozen yogurt is not examined in this report or included in the market size data.
