What you need to know
Total Brazil retail sales of bread and baked goods grew 5% in 2015 and are estimated to reach R$5.5 billion in 2016 (6.1% growth year-over-year compared to 2015). Looking ahead, retail sales are forecast to reach R$7.5 billion by 2021. Volume consumption is set to increase 9% by 2021, reaching 504,000 tons.
While packaged bread remains a huge category with virtually universal penetration, freshly baked bread from bakeries still present a challenge to packaged bread. Health imposes another barrier to growth. Still, there are opportunities to improve bread’s health profile and to highlight all the great tastes and textures that the category has to offer.
Products covered in this Report
Market size includes sales of bread and baked goods in all retail channels, and the products included are divided into:
Plain white bread: this includes sales of white packaged breads.
Plain nonwhite bread: this includes sales of brown, whole-grain, and other nonwhite/white combinations.
Specialty bread: bagels, baguettes, pitas, wraps, chapatis, naan breads, panini, garlic bread (brown, seeded, and white).
Excluded
The following are excluded from the market size:
Non-packaged breads (such as French rolls), sweet breads, savory pastries, pizza bases, panettone, Swiss rolls, waffles, pancakes, and other types of bread (such as croissant or fruit bread)
Sales in nonretail channels (eg coffee houses) or sales of sandwiches or ingredients for bakeries
The consumption of bread in restaurants and catering outlets, whether on its own or in prepacked sandwiches
Home baking products, such as flour, yeast, and mixes, together with cakes and other sweet or savory pastry products
Sales of savory snacks, pies, and other baked goods are insignificant as sales are too low and therefore are not included.
Products excluded from the market size are selectively commented on in other sections of the Report.
Terms
Pão Francês (French rolls): normally freshly baked on a daily basis, typically made with wheat or whole-grain wheat, and sold in bakeries by weight.
Bisnaguinha: soft and small bread, similar to a smaller variety of hot dog rolls.
For clarification, in this Report a ton is a unit of mass equaling 1,000 kilograms (2,204.623 pounds).
