LOG IN
Mintel Solutions
Schedule Trends More
Help
thumb
Doc Print
Content Map

Content Map

Retailer Loyalty Programs - US - July 2016
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

Content Map

Retailer Loyalty Programs - US - July 2016
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What you need to know
Market Factors

Content Map

Retailer Loyalty Programs - US - July 2016
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Retailer Loyalty Program Participation
Loyalty Programs’ Impact on Shopping Behavior
Relationship Between Loyalty Programs and Retail Brands
Attitudes toward Loyalty Programs
Participation in Select Retail Loyalty Programs
Features that would Encourage Loyalty Program Participation

Content Map

Retailer Loyalty Programs - US - July 2016
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?

Content Map

Retailer Loyalty Programs - US - July 2016
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – Market
Search

What you need to know

Consumers have more loyalty accounts than ever before, which means they’re also starting to feel pressure from an overabundance of choice. Retailers are therefore challenged to streamline the shopping and loyalty experience without completely disrupting the core experiences that they’ve built their brands on.

Definition

This report examines consumers’ usage and attitudes regarding retailer loyalty programs. Loyalty programs in other sectors (eg, finance) are mentioned for context and examples of innovation, but are not the main focus of this Report.

For the purposes of this Report, Mintel has used the following definition:

A loyalty program – including store credit/debit card or a reward card – is defined as a customer reward program that is offered by a retailer as an incentive for continued patronage and frequent purchases. Rewards are generally in the form of points, discounts, special offers, rebates, or other prizes.

Back to top