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Consumers and Credit Cards - US - July 2016
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Consumers and Credit Cards - US - July 2016
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Size
Market Perspective
Market Factors
Key Players – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?

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Consumers and Credit Cards - US - July 2016
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Credit Card Ownership
Reasons for Not Having Credit Card
Method of Credit Card Application
Attitudes Regarding Application Process
Attitudes Regarding Offers and Incentives
Attitudes Regarding Card Usage
Attitudes Regarding Card Safety and Financial Sense

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Consumers and Credit Cards - US - July 2016
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
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What you need to know

Consumers can be influenced by strategic marketing messages during the credit card application process as they compare how various rewards and incentive programs meet their individual needs. Demographics play a role in which card types are most likely to meet their criteria and how marketers might alleviate any concerns about taking on new debt.

Definition

The purpose of this Report is to gain a better understanding of consumers’ attitudes and behaviors toward credit cards. The application process is also addressed to uncover potential pain points or opportunities for credit card providers. For more information about general payment preferences and behaviors, refer to Mintel’s Report Consumer Payment Preferences and Behaviors – US, August 2016.

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