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Oral Care - US - June 2016
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Oral Care - US - June 2016
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors

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Oral Care - US - June 2016
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Oral Care Product Usage
Important Product Attributes
Attitudes toward Teeth Whitening
Attitudes toward Natural Oral Care Products
Children’s Oral Care
Brand Perceptions

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Oral Care - US - June 2016
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
Manufacturer Sales of Oral Care
What’s Working?
What’s Struggling?
What’s Next?

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Oral Care - US - June 2016
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – Market
Appendix – Key Players
Appendix – Consumer
Search

What you need to know

The US oral care category has suffered from slow growth in recent years and grew only 2.2% in 2016 to reach $7.6 billion. Near universal penetration of everyday products such as toothbrushes, toothpaste, mouthwash, and floss leave little room for increased usage. Consumers have yet to widely adopt the wide range of support products that can provide more comprehensive care, such as power toothbrushes, brush picks, and tongue scrapers. Opportunities exist in key demographics such as Hispanics, households with children, and older consumers. Technological innovations that provide more customizable oral care are also likely to increase sales.

Definition

For the purposes of this report, Mintel has defined the oral care market as follows:

  • Toothpaste

  • Manual and power toothbrushes

  • Mouthwash and rinse

  • Dental floss, dental accessories, and dental tools

  • Bleaching/whitening kits

The market size in this Report differs from that in the previous Report due to changes in the source data.

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