Table of Contents
Executive Summary
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- The market
- Spending and inflation
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- Figure 1: Germany: Mintel DIY Market size: Breakdown by product, 2015
- Figure 2: Germany: Consumer prices of key DIY-related categories, annual % change, Oct 2014-Mar 2016
- Sector size and forecast
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- Figure 3: DIY specialists sales as % all retail sales (exc fuel), 2006-16
- Leading players
- The fall-out from Praktiker
- OBI the market leader
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- Figure 4: Germany: Leading specialist DIY retailers: Shares of all spending on DIY, 2015
- Online still quite small
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- Figure 5: Germany: Online spending on DIY, 2015
- The consumer
- Where they shop
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- Figure 6: Germany: Retailers used for DIY purchases in the past 12 months, in-store or online, March 2016
- What they buy
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- Figure 7: Germany: DIY products bought in the last month, March 2016
- Factors influencing choice of retailer
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- Figure 8: Germany: Ranking of main factors in choosing a DIY store, March 2016
- What we think
Issues and Insights
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- Just how important is online for DIY in Germany
- The facts
- The implications
- Where next for DIY in Germany?
- The facts
- The implications
The Market – What You Need to Know
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- Spending on DIY products
- Sales by specialist retailers falling
- Owner occupancy down
- Inflation falling
Spending and Inflation
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- Mintel DIY market size
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- Figure 9: Germany: DIY products – the Mintel market size (incl. VAT), 2010-16
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- Figure 10: Germany: Mintel DIY Market size: Breakdown by product, 2015
- DIY-related spending categories
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- Figure 11: Germany: Consumer spending in detail (incl. VAT), 2010-15
- Inflation
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- Figure 12: Germany: Consumer prices of DIY related categories, Annual % change, 2011-15
- Figure 13: Germany: Consumer prices of key DIY-related categories, annual % change, Oct 2014-Mar 2016
- Owner occupation
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- Figure 14: Germany: Owner occupation rate, 2010-14
Sector Size and Forecast
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- Lacklustre performance from the specialists
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- Figure 15: Germany: DIY retailers’ sales (excl. VAT), 2010-15
- Figure 16: Germany: DIY retailers’ sales (excl. VAT), 2016-20
- Reversal of long-term trend
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- Figure 17: Germany: DIY specialists’ sales as % all retail sales (exc fuel), 1994-2015
Leading Players – What You Need to Know
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- The fall-out from Praktiker
- OBI the market leader
- Online still quite small
Leading Players
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- Praktiker boost
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- Figure 18: Praktiker outlets taken by the market leaders, 2013
- Big box dominant
- Voluntary groups and co-operatives strong
- Rationalisation
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- Figure 19: Germany: Leading DIY retailers, sales, 2011/12-2015/16
- Figure 20: Germany: leading DIY retailers, outlets, 2011/12-2015/16
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- Figure 21: Germany: Leading DIY retailers, sales area, 2011/12-2015/16
- Sales per outlet and per square metre
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- Figure 22: Germany: Leading DIY specialists, average store size, 2015/16
- Figure 23: Germany: Leading DIY retailers, sales per outlet, 2011/12-2015/16
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- Figure 24: Germany: Leading DIY retailers, sales per sq m, 2011/12-2015/16
Market Shares
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- Figure 25: Germany: Leading specialist DIY retailers: Shares of all spending on DIY, 2011-15
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Online
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- Online activity
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- Figure 26: Germany: Online purchasing, 2009-15
- Online sales
- Specialists
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- Figure 27: Germany: Major online retailers of DIY and DIY related categories, 2015
- Pureplayers.
- Market size
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- Figure 28: Germany: Online spending on DIY, 2015
The Consumer – What You Need to Know
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- OBI most used
- But Bauhaus has the highest sales per customer
- OBI and Bauhaus stronger at the softer end,
- Germans look for product quality before price
Where They Shop
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- Gender
- Retailers used
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- Figure 29: Germany: Retailers used for DIY purchases in the past 12 months, in-store or online, March 2016
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- Figure 30: Germany: Leading DIY retailers, sales per customer, 2015
- Customer profiles
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- Figure 31: Germany: Profile of customers of leading DIY specialists, March 2016
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- Figure 32: Germany: Profile of DIY customers of non- specialists, March 2016
What They Buy
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- Figure 33: Germany: DIY products bought in the last month, March 2016
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- Figure 34: Germany: DIY products: What they buy by where they shop, March 2016
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Factors Influencing Choice of Retailer
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- Overall ranking
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- Figure 35: Germany: Ranking of main factors in choosing a DIY store, March 2016
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Data sources
Bauhaus
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- What we think
- International growth
- Limited online offer
- Company background
- Company performance
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- Figure 36: Bauhaus: Estimated group sales performance, 2010-15
- Figure 37: Bauhaus: Estimated Outlet data, 2010-15
- Retail offering
Hagebau
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- What we think
- Performance
- Multi-channel offer
- Where next
- Company background
- Company performance
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- Figure 38: Hagebau: Group sales performance, 2010-15
- Figure 39: Hagebau: Outlet data, 2010-15
- Retail offering
Hornbach Holding
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- What we think
- International expansion
- Hornbach Compact
- Expanding range of services
- Continued online focus
- Where next
- Company background
- Company performance
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- Figure 40: Hornbach Holding: Group financial performance, 2010/11-2015/16
- Figure 41: Hornbach Holding: Outlet data, 2010/11-2015/16
- Retail offering
OBI
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- What we think
- bauMax
- Where next?
- Online
- Outlook
- Company background
- Company performance
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- Figure 42: OBI: Group financial performance, 2010-15
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- Figure 43: OBI: Outlet data, 2010-15
- Figure 44: OBI: Sales per outlet, sales per sq m, 2010-15
- Retail offering
toom Baumarkt/B1 Discount Baumarkt/Kleegarten Specialists
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- What we think
- toom store refurbishments strengthen eco-friendly USP market positioning
- An expanding affordable environmentally conscious product mix
- Missing out on online DIY sales
- Gartenliebe.de strengthens toom’s gardening credentials
- Company background
- Company performance
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- Figure 45: toom Baumarkt/B1 Discount/Klee: Group financial performance, 2011-15
- Figure 46: toom Baumarkt/B1 Discount: Estimated outlet data, 2011-15
- Retail offering
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