What you need to know
DIY retailing in Germany is dominated by large warehouse-style stores. But they have lost share in recent years having failed to take all the business lost by Praktiker when it closed down. We think that the underlying negative factors associated with an ageing population, falling owner occupation, the success of online retailers in making inroads into demand and general economic uncertainty will continue to overhang the market.
Areas covered in this report
The main focus of this report is the large DIY stores operated by the market leaders and they are all out-of-town warehouse style stores. The high street segment is now small and while it is served by a couple of voluntary groups, it does not appear to have gained from the problems of the out-of-town stores. The report looks at the impact of online retailers, but does not look in detail at the non-specialists – from hypermarkets to department stores.
For the purpose of this report, Mintel has used the following definitions:
Consumer spending: The total amount spent by German households (including sales tax) on DIY-related categories. We have included our own calculation of the size of the markets relevant to DIY retailers, using a standard mix of proportions of the various categories. These include:
Maintenance and repair of the home
Tools and equipment for home and garden
Garden, plants and flowers
Furniture and furnishings, carpets and other floor coverings
Small household appliances.
Retail sales: total sales of all types of goods and services (excluding sales tax) via stores and directly to the consumer by specialist retailers of DIY items. It includes online sales of these retailers where the majority of group sales are in bricks and mortar outlets.
