What you need to know
The highly competitive $6.6 billion facial skincare and anti-aging category saw sales dip in 2015, as specialty skincare segments continue to struggle and the previously fast-growing lip balm segment also saw sales decline. However, cleansers and moisturizers show positive growth, and natural products, Asian skincare inspired products, and no-rinse cleansing products are drawing consumer interest. Appealing to men and women aged 18-34, Hispanics, and aging Boomers will be instrumental to driving future growth.
Definition
This Report covers the US market for facial skincare and anti-aging products, which is defined as follows:
Anti-aging facial products
Facial cleansers including scrubs and toners
Facial moisturizers
Acne treatments
Fade/bleach
Lip balm
This Report covers only the at-home facial skincare market and does not include professional services or body care products such as body wash or hand and body lotion.