Table of Contents
Executive Summary
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- The issues
- Minimal growth of the market
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- Figure 1: Total US sales and fan chart forecast of self diagnostics, at current prices, 2010-20
- The market has low brand awareness
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- Figure 2: MULO sales of self diagnostics, by market share of leading companies, rolling 52 weeks 2015 and 2016
- The strongest barrier to purchasing is also one of the key benefits of self diagnostics
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- Figure 3: Barriers to using self diagnostics, February 2016
- The opportunities
- Increase usage among women
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- Figure 4: Self diagnostics using currently or in the past year, by gender, February 2016
- Users are most interested in easier ways to track their results
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- Figure 5: Innovation interest, by self diagnostic users, February 2016
- Self-diagnostic devices could follow example of successful urine tests
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- Figure 6: MULO sales of urine test/kits, by leading companies and brands, rolling 52 weeks 2015 and 2016
- What it means
The Market – What You Need to Know
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- Minimal growth, similar projection for the future of the market
- Blood glucose and pressure monitors lead the market
- Population shifts likely to impact self diagnostics market
- More adults are insured, while diabetes and high blood pressure rates remain high
Market Size and Forecast
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- Self diagnostics market stable; future sales anticipated to be marginal
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- Figure 7: Total US sales and fan chart forecast of self diagnostics, at current prices, 2010-20
- Figure 8: Total US sales and forecast of self diagnostics, at current prices, 2010-20
Market Breakdown
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- Blood glucose monitors still drive the market despite sales declines
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- Figure 9: Share of total US retail sales of self diagnostics, by segment, at current prices, 2015 (estimated)
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- Figure 10: Total US retail sales of self diagnostics, by segment, at current prices, 2010-15
- Self diagnostics sales concentrated in mass merchandisers and drug stores
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- Figure 11: Share of total US retail sales of self diagnostics, by channel, at current prices, 2015 (estimated)
Market Factors – Demographics
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- Aging population has a need for self diagnostics
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- Figure 12: US population, by age, 2010-20
- Male population growth anticipated to outpace females
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- Figure 13: US population, by gender and age, 2015
- Black and Hispanic populations outpacing White adults
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- Figure 14: Percent of total US population and growth, by race and Hispanic origin, 2010-20
Market Factors – Other
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- More people have health insurance
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- Figure 15: Health insurance coverage status, 2013-14
- Diabetes incidence
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- Figure 16: US persons with diagnosed diabetes, 2000-14
- High blood pressure and cholesterol incidence
Key Players – What You Need to Know
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- Leading company resides in only one segment of self diagnostics
- Lancets, UTI tests and private label brands succeeding
- MULO blood glucose monitor sales decline; innovation could provide boost
- Non-invasive testing and self-managed health the future of self diagnostics
Manufacturer Sales of Self Diagnostics
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- Leading companies and private label growing overall
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- Figure 17: MULO sales of self diagnostics, by leading companies, rolling 52 weeks 2015 and 2016
What’s Working?
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- Diabetes lancets and testing accessories segment grew most in MULO
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- Figure 18: MULO sales of lancet/devices and other related testing accessories, by leading companies and brands, rolling 52 weeks 2015 and 2016
- Sales of UTI tests increase sales of urine tests
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- Figure 19: MULO sales of urine test/kits, by leading companies and brands, rolling 52 weeks 2015 and 2016
- Private label accounts for almost half of market; still growing
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- Figure 20: MULO sales of private label self diagnostics, by segment, rolling 52 weeks 2015 and 2016
What’s Struggling?
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- Blood glucose monitor sales decline
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- Figure 21: MULO sales of blood glucose monitors, by leading companies and brands, rolling 52 weeks 2015 and 2016
What’s Next?
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- Non-invasive glucose tests in development
- iHealth devices and app make it easy to actively manage health
- CareKit allows consumers to manage health, share data with professionals
The Consumer – What You Need to Know
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- Self diagnostics use highest among men, yet women are the opportunity
- Self diagnostics largely purchased from drug stores or Walmart
- A professional recommendation is the top reason for using self diagnostics
- Reliability and functionality are requirements
- Many barriers to purchasing self diagnostics exist
- Current users are most interested in market innovations
Self Diagnostic Usage
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- Men drive current use in the self diagnostics market
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- Figure 22: Self diagnostics using currently or in the past year, by gender, February 2016
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- Figure 23: Any current or past self diagnostic usage, by gender, generations, household income, February 2016
- Profile of blood pressure monitor use
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- Figure 24: Blood pressure diagnostic test usage, by gender and generations, February 2016
- Profile of blood glucose monitor use
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- Figure 25: Blood glucose monitor usage, by gender and generations, February 2016
Acquisition Location
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- Nearly one half of consumers receive self diagnostics for free
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- Figure 26: Received self diagnostic test for free, February 2016
- Consumers purchase most from drug stores and Walmart
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- Figure 27: Self diagnostic test purchase location, February 2016
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- Figure 28: Self diagnostic test purchase location, by age and income, February 2016
Usage Reasons
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- A recommendation is the top reason adults use self diagnostics
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- Figure 29: Top reasons for using self diagnostics, February 2016
- Almost one quarter have used a self-diagnostic tool to avoid the doctor
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- Figure 30: Use self diagnostics to avoid a visit to a doctor, February 2016
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- Figure 31: Use self diagnostics from a recommendation or to avoid a visit to a doctor, February 2016
- Some want more information about current health status
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- Figure 32: Use self diagnostics to gain information and prepare for health condition, February 2016
Importance of Self Diagnostic Features
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- Reliability and functionality are top requirements in a self diagnostic
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- Figure 33: Any importance of self diagnostic features, February 2016
- Brand and past experience is more important to men than to women
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- Figure 34: Importance of select self diagnostic features, by gender, February 2016
- Older Millennials have a larger number of criteria for self diagnostics
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- Figure 35: Importance of select self diagnostic features, by generations, February 2016
Barriers to Using
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- Self diagnostics concerns exist; largely the requirement for professional test
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- Figure 36: Barriers to using self diagnostics, February 2016
- Women less likely to have medical need for use of self diagnostics
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- Figure 37: No medical reason to use self diagnostics, by gender, February 2016
- Older Millennials are leading users; yet drive up some concerns
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- Figure 38: Barriers to using self diagnostics, by generation, February 2016
- Hispanic and Asian adults have concerns with self diagnostics
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- Figure 39: Barriers to using self diagnostics, by race and Hispanic origin, February 2016
Innovation
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- Self diagnostics users express the most interest in innovative features
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- Figure 40: Innovation interest, by self diagnostic users, February 2016
- Men want ease, customization, and constant tracking
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- Figure 41: Interest in easier tracking, customization, and daily monitoring, by gender, February 2016
- Older Millennials most interested in advances in self-diagnostic testing
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- Figure 42: Innovation interest, by generations, February 2016
- One third of parents are interested in home tests for children
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- Figure 43: Innovation interest, by number of children under 18 in household, February 2016
Appendix – Data Sources and Abbreviations
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- Data sources
- Sales data
- Fan chart forecast
- Consumer survey data
- Consumer qualitative research
- Abbreviations and terms
- Abbreviations
- Terms
Appendix – Market
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- Figure 44: Total US sales and forecast of self diagnostics, at current prices, 2010-20
- Figure 45: Total US sales and forecast of self diagnostics, at inflation-adjusted prices, 2010-20
- Figure 46: Total US retail sales of self diagnostics and percent change, by segment, at current prices, 2010-15
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Appendix – Key Players
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- Figure 47: MULO sales of blood pressure monitors, by leading companies and brands, rolling 52 weeks 2015 and 2016
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