What you need to know
The women’s facial skincare category has shown growth of 2% in 2015, from £1.07 billion in 2014 to £1.08 billion, driven by a 7% increase in value sales of prestige products.
With price being a key factor in the category, retailers can enhance in-store experiences to drive the mass market sector. In addition, innovation in areas where women show interest and concern (such as eye care and anti-acne) could also boost the category.
Products covered in this report
Within this report, Mintel defines ‘women’s facial skincare’ as all skincare products that are not specifically targeted at men. Accordingly, all market and launch information includes data for unisex facial skincare. Mintel’s definition of facial skincare includes:
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Moisturisers
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Cleansers, including scrubs, washes, wipes, make-up remover and facial soaps
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Toners
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Masks and treatments
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Specialised products such as lip salves, eye care and anti-ageing products
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Medicated skincare.
Bodycare products are excluded from this report but are covered in the forthcoming Deodorants and Bodycare – UK, June 2016 report.
Please note that for the ease of market categorisation from a product and brand perspective, this report refers to premium and mass products. For the purpose of this report:
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Top-end prices and high brand status define prestige products. They are typically sold behind the counter in department stores with specialised sales assistants. Prestige brands include Clinique (Estée Lauder) and Lancôme (L’Oréal).
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Mass products are more typically priced at the lower end of the spectrum, and are sold in self-serve formats in mass-retail outlets including supermarkets and high street chemists such as Boots and Superdrug. Mass brands include NIVEA (Beiersdorf) and Olay (Procter & Gamble).
