Table of Contents
Executive Summary
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- The market
- Spending
- Department stores’ share of clothing and beauty markets
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- Figure 1: Italy: Estimated retail distribution of spending on clothing inc. VAT, 2014
- Figure 2: Italy: Estimated retail distribution of spending on beauty and personal care products, inc VAT, 2014
- Sector size and forecast
- Leading players
- Key metrics
- Market shares
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- Figure 3: Italy: Department stores’ estimated market shares, 2012 and 2015
- Online
- The consumer
- Where they shop
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- Figure 4: Italy: The consumer: Department stores visited, either in-store or online in the last six months, March 2016
- Satisfaction levels
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- Figure 5: Italy: Satisfaction levels with department store most regularly used in the last six months, March 2016
- What we think
Issues and Insights
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- Online continues to lag behind
- The facts
- The implications
- Battle for youth
- The facts
- The implications
The Market – What You Need to Know
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- Consumer spending improves for second consecutive year
- A small share of category spend
- Strong growth in the department store sector
- Time for online
Spending
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- Figure 6: Italy: Spending on key department store product markets, (incl. VAT), at current prices, 2011-15
- Department stores’ share of clothing & beauty markets
- Clothing
- Beauty
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Sector Size and Forecast
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- Department store sector size
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- Figure 7: Italy: Department store sector estimated sales (excl. VAT), 2011-15
- Mixed goods retailers sector
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- Figure 8: Italy: Mixed goods retailers’ sales (excl. VAT), 2010-15
- Figure 9: Italy: Mixed goods retailers’ sales forecasts (excl. VAT), 2015-20
Leading Players – What You Need to Know
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- La Rinascente continues to outperform
- Coin sales stagnate
- Department stores lag in e-commerce development
Leading Players
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- La Rinascente extends its lead over Coin
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- Figure 10: Italy: Leading department stores’ estimated net revenues, 2011-15
- Figure 11: Italy: Leading department store retailers’ store numbers, 2011-15
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- Figure 12: Italy: Leading department store retailers’ annual sales per outlet, 2011-15
Market Shares
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- La Rinascente continues to grow its market share
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- Figure 13: Italy: Leading department store retailers’ shares of Department stores’ sales, 2012-15
- Figure 14: Italy: Leading department store retailers’ shares of Mixed goods retailers’ sales, 2012-15
Online
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- Online activity
- Leading online players
The Consumer – What You Need to Know
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- Higher store count makes Coin the most popular
- Italian department stores excel on staff attitude and product availability
- La Rinascente leads on customer satisfaction
Where They Shop
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- Coin the most popular department store
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- Figure 15: Italy: The consumer: Department stores visited, either in-store or online in the last six months, March 2016
- La Rinascente appeals to a younger customer
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- Figure 16: Italy: Age breakdown of consumers that have visited La Rinascente or Coin store in the past six months, March 2016
Satisfaction Levels
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- Staff attitude and size availability provoke highest satisfaction
- Value for money generates the strongest level of dissatisfaction
- Lack of commitment to online
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- Figure 17: Italy: Department store visited most often, satisfaction with various criteria, March 2016
- Appealing to the young
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- Figure 18: Italy: Satisfaction with department stores, by age and affluence, March 2016
- La Rinascente generates higher levels of satisfaction
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- Figure 19: Italy: Satisfaction levels with department store most regularly used in the last six months, percentage point deviation from the average, March 2016
Coin
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- What we think
- Expanding the Coin Excelsior format
- Trouble for Excelsior Verona
- Expanding its appeal to the young
- Making progress with multichannel
- Company background
- Company performance
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- Figure 20: Coin: Group estimated sales performance, 2011/12-2015/16
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- Figure 21: Coin: Outlet data, 2011/12-2015/16
- Retail offering
La Rinascente
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- What we think
- Adding an annex
- Lacking an online option
- Appealing to international visitors
- Company background
- Company performance
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- Figure 22: Rinascente (Department Stores): Group sales performance, 2010/11-2014/15
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- Figure 23: Rinascente (Department Stores): Outlet data, 2010/11-2014/15
- Retail offering
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Data sources
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