After a slight decline in 2014, sales of frozen snacks rebounded in 2015 and are forecast to continue that growth through 2020, when sales should eclipse the $5 billion mark. Emerging restaurant brands, as well as brands from other snack categories and, indeed, fresher foods, begin to leverage their attributes in frozen cases. At the same time, consumers believe frozen snacks, while suitable as a convenient indulgence, could be healthier and less artificial.

This Report builds on the analysis presented in Mintel’s Frozen Snacks – US, April 2015, as well as the 2013, 2012, 2007, 2008, and 2010 reports bearing the same name. The Report also builds on analysis presented in Mintel’s Frozen Handheld – US, June 2012.

For the purposes of this Report, Mintel has used the following definitions:

• Frozen appetizers/snack rolls/pretzels (eg Totino’s Pizza Rolls, Bagel Bites, T.G.I. Friday’s potato skins, Superpretzels)

• Frozen handheld entrees (eg Hot Pockets, burritos, sandwiches).

Not included in this Report are:

• Frozen breaded vegetables, such as breaded mushrooms

• Frozen chicken products, such as chicken tenders, chicken nuggets, and chicken fingers

• Frozen dinners or entrées

• Refrigerated or shelf-stable snacks of any kind