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Cooking Habits - Brazil - March 2016
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary
Issues and Insights

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Cooking Habits - Brazil - March 2016
Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

The Market – What You Need to Know
Market Drivers

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Cooking Habits - Brazil - March 2016
Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – What You Need to Know
Frequency of Cooking at Home
Important Factors Related to Cooking
Cooking Habits
Attitudes toward Cooking

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Cooking Habits - Brazil - March 2016
Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Key Players – What You Need to Know
Who’s Innovating?

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Cooking Habits - Brazil - March 2016
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Definitions
Search

Brazil’s economic performance indicates a difficult period for the Brazilian consumer, who is facing high inflation, increasing unemployment rates, and income reduction. The expectation is therefore that Brazilians are starting to cook more at home in order to cut back on eating out spending, an opportunity for companies to help them not only save money but also maintain healthier eating habits.

Definition

The objective of this Report is to understand the cooking behaviors of Brazilian consumers. This Report explores how often Brazilians cook and what the most important factors are for those who cook, as well as the habits and attitudes related to this activity.

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