Table of Contents
The Big Stories
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- Figure 4: Gluten-free, organic and low / no sugar claims, % of European vegan snack bar launches, 2015
- Figure 5: Oat and wheat free snack bar launches, % of snack bar launches, Global, 2010 – 2015
- Confectionery giants sink their teeth into snack bars*
- As protein evolves, quantity takes a backseat to quality
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- Figure 6: Desired protein source, US, November 2014
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Notable Products of the Past Year
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- Notable products of 2015
Looking to the Future
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- Stealth health is out as vegetables are showcased in healthy snack bars
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- Figure 7: Consumers who claim they do not eat 5 portions of fruit and vegetables per day, selected European countries, Q1 2015
- Performance bars have an opportunity to target everyday athletes
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- Figure 8: Retail sales of snack, nutrition, and protein bars, by segment, US, 2012 and 2014
- Chocolate, snack bar and hot beverage innovation blur boundaries in Asia
The Analyst’s View
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