Author: Mintel Group Ltd.
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Cereal, Snack & Energy Bars - Global Annual Reviews - 2016

OVERVIEW
Figure 1: Top 5 markets, Snack bars, volume retail sales, 2015*
Figure 2: Snack Bars, Global Market Performance
Figure 3: Leading snack bar claims, % of snack bar launches, by region, 2015
THE BIG STORIES
Figure 4: Gluten-free, organic and low / no sugar claims, % of European vegan snack bar launches, 2015
Figure 5: Oat and wheat free snack bar launches, % of snack bar launches, Global, 2010 – 2015
Confectionery giants sink their teeth into snack bars*
As protein evolves, quantity takes a backseat to quality
Figure 6: Desired protein source, US, November 2014
NOTABLE PRODUCTS OF THE PAST YEAR
Notable products of 2015
LOOKING TO THE FUTURE
Stealth health is out as vegetables are showcased in healthy snack bars
Figure 7: Consumers who claim they do not eat 5 portions of fruit and vegetables per day, selected European countries, Q1 2015
Performance bars have an opportunity to target everyday athletes
Figure 8: Retail sales of snack, nutrition, and protein bars, by segment, US, 2012 and 2014
Chocolate, snack bar and hot beverage innovation blur boundaries in Asia
THE ANALYST’S VIEW

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