Table of Contents
The Big Stories
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- Companies adapt to lower volume sales with focus on small packs*
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- Figure 5: Slowest-growing markets for CSDs, based on retail market volume, CAGR retail volume and value sales, past five years
- Sweeteners take the spotlight as consumers prioritize specific formulations
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- Figure 6: Attitudes towards carbonated soft drinks, select European countries, 2015
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- Figure 7: Sugar and sweeteners used in global carbonated soft drink launches, 2013-15
- Companies revert to retro recipes and ingredients in hopes of resurgence
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- Figure 8: Global carbonated soft drink launches, by percent of launches making natural category claims, 2015
- Figure 9: Attitudes towards natural CSDs, select European countries, 2015
Notable Products
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- Notable products of 2015: New varieties from established brands
- Notable products of 2015: packaging designs use drawings for a youthful appearance
- Notable products of 2015: innovative formulations expand boundaries of csds
Looking to the Future
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- CSDs face challenges as sweetened drinks continue to be tax targets*
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- Figure 10: Carbonated soft drinks, retail market volume consumption per capita, select countries, 2015*
- At-home carbonated beverage machines offer convenience – for a price
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- Figure 11: Reasons for drinking less carbonated soft drinks compared to six months ago, select European countries, 2014
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- Figure 12: Beverage appliance ownership (any ownership), by age, US, October 2015
- Desire for healthier carbonated drinks blurs traditional category lines
The Analyst’s View
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