Table of Contents
The Big Stories
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- China announces tougher regulation for domestic brands*
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- Figure 3: Top claims in new infant formulas, China, 2015
- Brands stretch consumer base with growing-up milks
- Brands lack holistic perspective on parenting
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- Figure 4: Most popular characteristics associated with being a good mother of children aged 5 and under (any rank 1-5) (%), Canada, 2014
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- Figure 5: Agree with “Preparing homemade food for my baby/toddler takes too much of my time”, selected European countries, 2015
Notable Products
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- Healthy baby snacks
- Unique flavours in baby fruit products, desserts and yogurts
Looking to the Future
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- Global push for breastfeeding opens door to maternal nutrition*
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- Figure 6: Top baby food and drink markets segmentation by value, 2014
- Growing fears around the impact of pollution on babies’ health
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- Figure 7: Mums’ main concerns for the baby, China, August 2014
- Healthy babies eat “good” fat
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- Figure 8: “Fat is an essential part of a baby/toddler’s well-balanced diet” (% agree / disagree), selected
The Analyst’s View
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