Author: Mintel Group Ltd.
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Baby Food & Drink - Global Annual Review - 2016

OVERVIEW
Figure 1: Top fastest growing baby food market (%), cagr (compound annual growth rate) from the last 5
Figure 2: New baby food and drink per sub-category (%), global, 2015
THE BIG STORIES
China announces tougher regulation for domestic brands*
Figure 3: Top claims in new infant formulas, China, 2015
Brands stretch consumer base with growing-up milks
Brands lack holistic perspective on parenting
Figure 4: Most popular characteristics associated with being a good mother of children aged 5 and under (any rank 1-5) (%), Canada, 2014
Figure 5: Agree with “Preparing homemade food for my baby/toddler takes too much of my time”, selected European countries, 2015
NOTABLE PRODUCTS
Healthy baby snacks
Unique flavours in baby fruit products, desserts and yogurts
LOOKING TO THE FUTURE
Global push for breastfeeding opens door to maternal nutrition*
Figure 6: Top baby food and drink markets segmentation by value, 2014
Growing fears around the impact of pollution on babies’ health
Figure 7: Mums’ main concerns for the baby, China, August 2014
Healthy babies eat “good” fat
Figure 8: “Fat is an essential part of a baby/toddler’s well-balanced diet” (% agree / disagree), selected
THE ANALYST’S VIEW

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