Table of Contents
The Big Stories
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- Craft beer continues its ascent
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- Figure 2: Proportion of new retail beer releases, styled as craft, globally, 2011-15
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- Figure 3: Proportion of retail beer releases (both craft and total), which are IPA-style, globally, 2011-15
- Figure 4: Top 5 factors influencing beer purchase, by total beer and craft beer consumers, US, July 2015
- Younger drinkers seek more flavour in their beer
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- Figure 5: Proportion of global retail beer releases, which are flavoured, globally, 2011-15
- Figure 6: Fruit-flavoured beer purchased in the past 6 months, all adults versus 18-24 year-olds, key European markets, 2015
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- Figure 7: Top 10 flavours for flavoured beer releases, globally, 2015
- A year of consolidation for macro- and micro-brewers alike
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- Figure 8: A comparison of latest regional profit divisions, AB InBev and SABMiller
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- Figure 9: Defining craft beer, by age group, US, July 2015
Notable Products of the Past Year
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- Notable products of 2015
Looking to the Future
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- A move towards lower alcohol beer?
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- Figure 10: Proportion of new beer releases, by ABV segment, globally, 2011-15
- Figure 11: Attitudes towards low-alcohol beers, selected European markets, 2015
- The pull of more natural beer
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- Figure 12: Proportion of beer releases, by ‘free from’ claims, globally, 2011-15
- Figure 13: Purchase of unpasteurised/unfiltered beer in the past 6 months, by all drinkers and 18-24 year-olds, key European markets, 2015
- Beer’s sweeter competitors bring more females into the category
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- Figure 14: Favourite flavours/types of cider, by age and gender, UK, October 2015
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- Figure 15: Volume sales of flavoured malt beverages, US, 2009-14
- Figure 16: Interest in flavoured beer concepts, by age and gender, US, September 2014
The Analyst’s View
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