Table of Contents
The Big Stories
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- Comforting and indulgent meals cater to flavour seekers
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- Figure 6: Attitudes towards healthy eating, by demographics, UK, November 2014
- Meal kits provide transparency, trust and involvement for consumers
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- Figure 7: Meal kit product introductions, by top 5 countries, by storage, global, 2015
- C-stores prove critical for category growth in the Asia-Pacific region
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- Figure 8: Southeast Asia prepared meals growth markets, value, volume, CAGR, 2010-15
Notable Products
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- Prepared meals with whole grains make inroads
- Handhelds drive frozen breakfast growth in the US
- Portability becomes paramount for meals targeting snacking occasions
Looking to the Future
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- Prepared meals offer plant-based proteins for all
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- Figure 9: Important factors when buying ready meals and meal kits, by age, select European countries, 2014
- Figure 10: Prepared meals with vegetarian and vegan claims, global, 2013-15
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- Figure 11: Familiarity with various proteins, select countries, August 2014
- Comforting and flavourful meals with ‘clean’ labels move the category forward
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- Figure 12: Attitudes towards prepared meals, select European countries, 2015
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- Figure 13: Claims on prepared meal introductions, grouped by claim category, select European countries, 2013-15
- Prepared meals cater to snacking lifestyles
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- Figure 14: Attitudes towards snacking, by age, select European countries, 2015
- Figure 15: Important snack features, by demographics, US, January 2015
The Analyst’s View
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