What you need to know
The majority of people spend most of their leisure time at home so helping them create a home that they feel happy with is very important. People love to lounge watching the television, but also the home takes on a wide variety of other uses. Sociable types love to create parties and entertain friends at home; the home is a place for quality play time with the kids, plus having a zone for working at home matters to some. Tidying away the clutter can be a key factor in helping people feel happy about their homes, and redecorating, buying new furniture and revamping rooms creates a feelgood factor among householders, whether they own their homes or are among the growing percentage who rent them. They seek ideas through a wide range of media and channels, using online, printed catalogues and browsing in stores. So to appeal to tomorrow’s spender on the home retailers need an omni-channel presence.
Products covered in this report
This report takes an overview of people’s attitudes towards their homes and what they spend or intend to spend to make their homes the way they want them. Broadly it looks at spending on:
Furniture
Carpets
Decorating
The garden
Energy (savings)
Security
Home extensions.
We cover several of these topics by segment in greater detail in other reports about the home.
