Table of Contents
Executive Summary
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- The market
- Spending and inflation
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- Figure 1: Italy: Annual % change in total household expenditure and expenditure on electrical products, 2010-15
- Channels of distribution
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- Figure 2: Italy: Estimated distribution of spending on electrical products, 2015
- Sector size and forecast
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- Figure 3: Italy: Annual % change in all retail sales (excl. fuel) and household goods retail sales, 2010-16
- Leading players
- Key metrics
- Market shares
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- Figure 4: Italy: Leading specialist electrical retailers: Estimated shares of spending on electricals items, 2015
- Online
- The consumer
- Where they shop for electrical products
- Levels of satisfaction
- What we think
Issues and Insights
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- Specialists struggling to compete with Amazon
- The facts
- The implications
- Pressure on retailers to deliver on product demonstration and technical expertise
- The facts
- The implications
The Market – What You Need to Know
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- Consumer spend up for a second consecutive year
- Category deflation eases, but still below the headline rate
- Channels of distribution
- Sector size and forecast
Spending and Inflation
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- Consumer spending
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- Figure 5: Italy: Consumer spending at current prices (incl. VAT), 2010-15
- Inflation
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- Figure 6: Italy: Consumer prices, Annual % change, 2011-15
- Figure 7: Italy: Harmonised indices of consumer prices: year-on-year % change, January 2014-December 2015
- Unit volumes
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- Figure 8: Italy: unit volume of selected major electrical goods categories, 2010-19
- Figure 9: Italy: Definitions for unit volume market data
Channels of Distribution
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- Figure 10: Italy: Estimated distribution of spending on electrical goods, 2014-15
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- Figure 11: Italy: Estimated distribution of spending on electricals goods, 2015
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Sector Size and Forecast
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- Figure 12: Italy: Household goods retailers sales, exc. VAT, 2010-15
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- Figure 13: Italy: Household goods retailers sales, exc. VAT, 2015-20
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Leading Players – What You Need to Know
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- A shifting market
- Expert’s membership in flux
- Specialists market share of total consumer spend on electricals declining
Leading Players
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- Media World/Saturn store closures
- Trony plans more store openings
- Euronics focusing on technical specialisation
- Possible UniEuro IPO in 2016
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- Figure 14: Italy: Leading specialists – sales, 2012-15
- Figure 15: Italy: Leading specialists – outlet numbers, 2012-15
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- Figure 16: Italy: Leading specialists – Estimated sales per outlet, 2012-15
Market Shares
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- Figure 17: Italy: Leading electrical specialists – estimated share of all spending on electrical goods, 2012-15
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Online
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- Market size
- Online retailers
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- Figure 18: Italy: Where they bought electrical goods online in the last 12 months, January 2016
- Online shoppers
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- Figure 19: Italy: Percentage of all individuals having purchased electrical goods online in the past 12 months, selected categories, 2009-15
The Consumer – What You Need to Know
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- 84% of consumers purchase electrical goods from a specialist retailer
- Amazon is the most popular retailer used for electrical goods purchasing
- Service-related issues rank highest for dissatisfaction
- Media World Saturn scores poorly on satisfaction
Where They Shop for Electrical Goods
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- Specialists dominate
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- Figure 20: Italy: Where they bought electrical goods in the last 12 months, in-store or online/catalogue, January 2016
- Amazon enhances its market-leading online position with Prime Now
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- Figure 21: Italy: Where they bought electrical goods in the last 12 months, in-store versus online/catalogue, January 2016
- Average age and affluence
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- Figure 22: Italy: Where they bought electrical goods, by age and income, January 2016
Levels of Satisfaction
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- Figure 23: Italy: Levels of satisfaction with last electricals retailer purchased from, January 2016
- Satisfaction with specific retailers
- Media World Saturn
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- Figure 24: Italy: Those agreeing they were satisfied at Media World Saturn relative to electrical retailer average, January 2016
- UniEuro
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- Figure 25: Italy: Those agreeing they were satisfied at UniEuro relative to electrical retailer average, January 2016
- Euronics
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- Figure 26: Italy: Those agreeing they were satisfied at Euronics relative to electrical retailer average, January 2016
- Amazon
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- Figure 27: Italy: Those agreeing they were satisfied at Amazon relative to electrical retailer average, January 2016
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Amazon Europe
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- What we think
- An evolving offer
- Amazon Prime extends its breadth and reach
- A sense of occasion
- Product development continues
- Delivery gets quicker, but pushes fulfilment costs higher
- Click & Collect points limited to US universities
- Looking ahead
- Company background
- Company performance
- Growth slows in Europe
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- Figure 28: Amazon.com Inc: Group financial performance, 2010-15
- Sales mix
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- Figure 29: Amazon: Composition of net sales, 2015
- Retail offering
Apple Retail
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- What we think
- It’s all about the iPhone
- The importance of innovation
- Apple stores an important to success of the brand
- Company background
- Company performance
- Worldwide
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- Figure 30: Apple Retail: sales and operating profit, 2011-15
- Figure 31: Apple Retail: Outlet data, 2010/11-2016
- Apple Retail UK
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- Figure 32: Apple Retail UK: Group financial performance, 2009/10-2014/15
- Figure 33: Apple Retail UK: Outlet data, 2010/11-2016
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- Figure 34: Apple Retail: European stores, 2014-16
- Retail offering
Euronics International
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- What we think
- Company background
- Company performance
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- Figure 35: Euronics International: Group financial performance, 2010-14
- Figure 36: Euronics International: Outlet data, 2010-14
- Euronics membership
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- Figure 37: Euronics: Members, countries and trading names, 2016
Expert Europe
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- What we think
- The up-sides
- The downsides
- Company background
- Online
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- Figure 38: Expert International, online shopping availability, 2016
- Company performance
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- Figure 39: Expert Europe: Estimated sales at retail, excl. VAT, 2011-15
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- Figure 40: Expert Europe: Outlet data, 2011-15
- Expert Germany
- Expert Italy
- Expert Spain
- Expert France
- Retail offering
- Store formats
Media-Saturn
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- What we think
- Increasing the channels to market
- Adding new store concepts
- Market-leading delivery services
- Encouraging innovation
- Company background
- Company performance
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- Figure 41: Media Markt/Saturn: Group financial performance, 2010/11-2014/15
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- Figure 42: Media Markt/Saturn: Outlet data, 2010/11-2014/15
- Retail offering
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Data sources
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