Electrical Goods Retailing - Italy - February 2016
Electrical Goods Retailing - Italy - February 2016

“Collectively, the specialist electrical retailers continue to hold sway with market share, but their grip on the market is looking less assured, with non-specialist Amazon now the single most used retailer for electrical goods purchasing according to our consumer research for this report. With online electrical buying gaining traction and Amazon already dominating the sector, the specialists are playing catch-up. Failure to at least match Amazon’s market-leading proposition will ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

The Market – What You Need to Know
Spending and Inflation
Channels of Distribution
Sector Size and Forecast

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – What You Need to Know
Where They Shop for Electrical Goods
Levels of Satisfaction

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Leading Players – What You Need to Know
Leading Players
Market Shares
Online
Amazon Europe
Apple Retail
Euronics International
Expert Europe
Media-Saturn

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources, Abbreviations and Supporting Information