Table of Contents
Executive Summary
-
- The market
- Economic recession impacts Brazil’s salty snacks market in 2015
-
- Figure 1: Forecast of Brazil retail sales of salty snacks, by value, 2010-20
- Key players
-
- Figure 2: Companies' shares in the Brazil retail salty snacks market, by value, 2014
- The consumer
- Salty snacks consumption declines in the last 12 months
-
- Figure 3: Salty snacks consumption, November 2015
- Vegetable snacks with functional benefits could appeal to AB consumers
-
- Figure 4: Interest in salty snacks, by socioeconomic group, November 2015
- Seeds could be marketed as a healthy snack option for women
-
- Figure 5: Perception of health benefits of salty snacks, November 2015
- Economy sizes could be offered in other DE group favored locations
-
- Figure 6: Attitudes towards salty snacks, November 2015
- What we think
Issues and Insights
-
- Flavored grains and seeds in limited editions could appeal to Brazilians
- The facts
- The implications
- Salad kits with vegetable snacks could be an option for healthy, fast meals
- The facts
- The implications
- Nuts’ functional benefits could appeal to women aged 45+
- The facts
- The implications
The Market – What You Need to Know
-
- Conservative growth forecast for the category
- High inflation and unemployment affect salty snacks consumption
Market Size and Forecast
-
- Salty snacks market suffers negative impact in 2015
-
- Figure 7: Retail salty snacks market, by value and volume, 2010-20
- Economic recession generates opportunities
-
- Figure 8: Forecast of Brazil retail sales of salty snacks, by value, 2010-20
- Figure 9: Forecast of Brazil retail sales of salty snacks, by volume, 2010-20
Market Drivers
-
- Inflation reaches highest rate in 13 years
- Unemployment rise and income drop harm purchasing power
- Hypertension creates demand for products with less sodium
Key Players – What You Need to Know
-
- Gluten-free salty snacks could use grains, seeds and vegetables
- Brazilians’ health could boost demand for products with less sodium
- PepsiCo relaunches Elma Chips brand
Market Share
-
- PepsiCo leads the market of salty snacks
-
- Figure 10: Companies' shares in the Brazil retail salty snacks market, by value, 2013-14
- Figure 11: Companies' shares in the Brazil retail salty snacks market, by volume, 2013-14
Who's Innovating?
-
- Opportunity for gluten-free salty snacks products
-
- Figure 12: New launches of ‘gluten-free’ products, by top 5 countries, 2012-15
- Himalayan and light salts offer less sodium in salty snacks
-
- Figure 13: New launches of ‘less/no sodium’ products, by top 5 countries, 2012-15
The Consumer – What You Need to Know
-
- Brazilians are consuming fewer salty snacks
- High concentration of fibers and/or proteins enhances benefits of satiety
- Greater variety of packaging sizes could maintain consumption
Salty Snacks Consumption
-
- Salty snacks consumption declines in the last 12 months
-
- Figure 14: Salty snacks consumption, November 2015
- Healthy snacks are already part of Brazilian consumption
-
- Figure 15: Salty snacks consumption, November 2015
- Wholegrain snacks with differentiated flavors could appeal to women
-
- Figure 16: Consumption of some types of salty snacks, by gender, November 2015
Interest in Salty Snacks
-
- Snack mix stimulates experimentation of different products and flavors
-
- Figure 17: Interest in salty snacks, November 2015
- Multi-grain concept for breads could be more used in salty snacks
- Vegetable snacks with functional benefits could appeal to AB consumers
-
- Figure 18: Interest in salty snacks, by socioeconomic group, November 2015
Perception of Healthy Benefits of Salty Snacks
-
- There is room for other snacks to eat before/after physical activities
-
- Figure 19: Perception of health benefits of salty snacks, November 2015
- Benefits of satiety could be better promoted by high protein/fiber snacks
-
- Figure 20: Perception of health benefits of salty snacks, November 2015
- Seeds could be marketed as a healthy snack option for women
-
- Figure 21: Perception of health benefits of salty snacks, November 2015
Attitudes towards Salty Snacks
-
- Smaller sizes could maintain the loyalty of consumers
-
- Figure 22: Attitudes towards salty snacks, November 2015
- Economy sizes could be offered in other DE group favored locations
-
- Figure 23: Attitudes towards salty snacks, November 2015
- Salty snacks could be positioned as a practical/fast option for parties
-
- Figure 24: Attitudes towards salty snacks, November 2015
Appendix – Market Size and Forecast
-
-
- Figure 25: Retail salty snacks market, by value and volume, 2010-20
-
Appendix – Methodology and Definitions
-
- Fan chart forecast
- Abbreviations
Back to top